Throwback Friday: There’s more to sustainable marketing than ‘greenwashing’

A throwback to two years ago, where PR and marketing greenwashing was just coming under the spotlight.

Thinking of getting on the sustainably manufactured green bandwagon?

While they may not yet feel the effect, sustainability pressures for B2B organizations are just around the corner, and here at IBA we’ve been actively positioning our clients as sustainable, brand leaders in their relevant markets...