Post by: IBA International in Strategy
In the B2B world it can be rare that events hitting the general public filter into PR plays for clients. If so, these kind of topics often require a good degree of sensitivity and in the worst case a significant…
Post by: IBA International in Comment
This year has been dominated by the coronavirus pandemic, but it has given us all time to think - and IBA research shows despite the widespread disruption, B2B organizations have thought and are optimistic about the future...