Maintaining PR success in a busy period – leaping ahead requires a solid strategy

We were all so grateful for the extra Leap Day with February filled with long to-do lists, back to back campaigns and an intense period of media pitching...

Putting a spring in our clients’ step – the power of B2B PR

April marks the start of the second business quarter and, for a lot of countries, the start of the Easter holidays. Here at IBA, the team is looking forward to take some time to reflect on what has been an…