Post by: IBA International in Monthly Roundup
This month has been all about the sort of creative thinking that is beyond ChatGPT et al – finding new hooks, trailblazing new industry ideas, getting on top of SEO
Post by: IBA International in Strategy
Content Marketing is high on the agenda at the moment, with budgets being squeezed amid global economic uncertainty, extracting the maximum value from content marketing activities will be a key priority.
Post by: IBA International in Strategy
PR and Marketing Pros: A case study in algorithm fail, critical thinking win
Post by: IBA International in Strategy
IBA analyzes key data from the PRWeek/Cision State of Global Comms Report 2023
Post by: IBA International in Strategy
Evidence suggests almost every industry wants a slice of the AI-pie, and it seems the public relations sphere is not immune.