Keeping up with the media off-season

For the past month or so I’ve been enjoying the shift in office discussions which now have a focus on Game of Thrones, The Handmaids Tale and other various TV shows. But this is but a brief respite, as I…

When is a press release not just a press release? Always

The power of the hidden agendas of press releases PR professionals, marketing managers and sales teams all agree press releases need to be part of any communications campaign, but all too often when a company is reporting and analyzing its…

Pitch Perfect: 6 questions to ask yourself before pitching to a journalist

Having a pitching strategy is crucial in winning top placements in the media. Journalists are essentially the ‘cool kids’ at school and you’re the outsider trying to score a seat at their lunch table. Getting that seat is no easy…

7 Things learnt from 7 months in PR

As my first graduate role with no previous office experience I was pretty clueless about what I would be doing when I started at IBA – there’s only so much Google can tell you. Now I’m slightly less clueless I…

And the award goes to…

No matter how much the Hollywood rich and famous have tried to re-brand Tinseltown by telling us who to vote for and how we should live our lives, it was interesting to see the 89th Academy Awards fiasco only served…

The 3 PR predictions for 2017

2016 was the year of upsets. Who would have predicted the UK voting to leave the European Union? Certainly not the polls. And who would have predicted reality TV star and self-proclaimed King of Twitter Donald Trump would have won…

PR blunders of 2016

Here at IBA we always try to learn from not just our own but others past mistakes. Here, Jon Brown at IBA decided to have a quick look at some memorable PR disasters of 2016 – and what we learned…

Patterned, proactive, persuasive: The 3 Ps to maximize press relations impact

A successful PR campaign is built through weaving a pattern of communication. Bundling all your client’s news into one juicy package is only going to get you one piece of coverage no matter how juicy it is… unless you’re Apple…

Lies, damn lies and statistics, research and opinion polls!

Robert X. Cringely aka Mark Stephens, the distinguished American journalist and author of “Accidental Empires” - an iconoclastic account of the rise of Bill Gates and Steve Jobs (and well worth a read) - wrote, I paraphrase slightly: Journalists use…

‘No comment’ is no answer – 10 golden rules for press interviews, part 3

In my last blog, I spoke about how company executives are at risk of blundering into a controversial or negative comment if they are unsuitably prepared for a press interview, and the topics they should stick to discussing. We’ve been…