Show, Don’t Tell

Customers are getting further down the decision funnel before contacting sales Actively demonstrate to prospects how your business is helping customers Are you sending out the right signals to potential customers? It's one of the 'classic' rules and often one…

Is your news story guilty of the ‘spray & pray’ approach?

According to one statistic, nearly 2,000 press releases are released by the three top newswire services every day. With more press releases being distributed and less journalists to read them, getting your news seen by the right person is becoming…

Has #PoolGate left the Olympic press office feeling green?

Rio drops the PR baton Clorox picks it up and runs with it PR lessons learned from the #GreenPool incident In PR terms there's nothing worse than something unraveling in front of your eyes, while you have absolutely no control…

A PR ‘own goal’ to kick off the silly season

In PR terms, the arrival of summer marks the silly season when bizarre and outlandish stories start to make the headlines in want of better copy crossing the journalist's desks. In the UK our own football elite kicked off the…

Pulling off the perfect Hot Topic heist

Hot topics can equal hot coverage The hijacking trifecta: issue, position, expert Finding the right balance is essential The summer has arrived, and that means many in the B2B world have the out-of-office on, and are enjoying soaking up the…

Confessions of an IBA journalist

This year is IBA’s Golden Jubilee – 50 years as a publishing house, journalist hot shop and international Press Relations pioneer. The company was the first publishing house 50 years ago to launch a magazine helping accountants to use information…