Post by: IBA International in Strategy
There are more PR pros vying for journalist attention than ever before – now standing at 6.2 PR pros for every one journalist! It’s brutal out here!
Post by: IBA International in Strategy
This week, the IBA team attended a webinar by Roxhill Media on the dos and don’ts for pitching to broadcast TV. Former Head of BBC Somerset and TV news veteran, Clinton Rodgers, led the discussion and his talking points got…
Post by: IBA International in Uncategorized
We’ve all been there as good B2B PR pros and marketing managers – you’ve been working with a customer with global appeal. You’ve drafted a press release that’s been through approval from your own account managers, subject matter experts, corporate…
Post by: IBA International in Comment
The press release has always occupied a key role in B2B communications throughout the move from paper media to increasingly digital online platforms. Its delivery may have changed – but its strategic importance should never be in doubt.
Post by: IBA International in Strategy
The debate over whether PR and communications pros should bother with press releases is ongoing. It’s not that the tide has completely turned against the press release, it’s more of an ebb and flow, but in the transition to a…