Taking a closer look at the state of the press release

The press release has always occupied a key role in B2B communications throughout the move from paper media to increasingly digital online platforms. Its delivery may have changed – but its strategic importance should never be in doubt.

The rationale behind the press release

The debate over whether PR and communications pros should bother with press releases is ongoing. It’s not that the tide has completely turned against the press release, it’s more of an ebb and flow, but in the transition to a…