Post by: IBA International in Comment
This year has been dominated by the coronavirus pandemic, but it has given us all time to think - and IBA research shows despite the widespread disruption, B2B organizations have thought and are optimistic about the future...
Post by: IBA International in Comment
After unprecedented global disruption, businesses are looking to revive plans to reach new markets and geographies. But how do they move their products and services into markets where they have little brand presence and face well-established competitors?
Why now is the time to roll out your marketing campaigns to reach new markets and new geographies