‘Tis the season to run a holiday PR campaign

With the holiday season upon us, many people will be winding down for the winter break and you may find your inbox not so overloaded. Traditionally a time for B2C PR frenzy, there is plenty of scope in the B2B…

News: Fake It ‘til You Make It?

Fake news has been making the news recently – most notably with Facebook fielding criticism that it played a role in disseminating fake news around the US election. Facebook CEO Mark Zuckerberg outlined steps last month to combat fake news…

Big Data is no data if you collect the wrong data – how an analysis of social media predicted the Trump Presidency

Social analytics predicted Trump's election. Big data is no data if it's wrong data. Pollsters get big wakeup call Forgotten Man & Woman versus Four More Years. Twitter stats you need to know , They'll  shock or rock you Make…

Social media engagement – ‘nice to have’? No way!

An article published by the World Economic forum earlier this year described businesses looking at social media as simply 'nice to have'. At IBA, we often come across B2B organisations that are still guilty of this – and the longer…

Social media engagement – a double-edged sword?

Social media is a powerful tool when used effectively for businesses and individuals alike – it provides an online, easily accessible presence and a platform to share information on. Unfortunately, if your name is Kim Kardashian, you may find that…

Team Clinton’s dismal damage limitation strategy gifts Trump an advantage

I'm sure you've all seen it by now – Hillary Clinton escorted from a 9/11 memorial event after being taken ill, before nearly collapsing while being helped into her car. Even before this latest health scare, Trump's team had consistently…

The Rio Olympics – a legacy of failure or success?

There were negative headlines in the world's media even before the Rio Olympics began in August – accusations of heavy pollution in sailing areas, a wave of crime was predicted to hit spectators – even body parts washing up on…

Has #PoolGate left the Olympic press office feeling green?

Rio drops the PR baton Clorox picks it up and runs with it PR lessons learned from the #GreenPool incident In PR terms there's nothing worse than something unraveling in front of your eyes, while you have absolutely no control…

What not to share – a quick and dirty guide to social media B2B content

Whatever your social media marketing goals - driving traffic, connecting with influencers, nurturing leads, or grabbing some brand awareness - unless you are sharing the right kind of content you may as well just frame it on the wall of…

Platforms for success in B2B marketing

Don't spread your social media marketing too thinly Choose the channels that offer the highest lead conversion rates Less really is more I touched upon the importance of social media platforms for B2B companies in our previous blog, '5 B2C…