Teflon Trump’s amazing exploitation of ‘earned’ media

Is Clinton's lack of earned media prolonging her struggle with Sanders? Trump's controversial nature pulls in billions in earned media Twitter has remained Trump's most valuable tool, exploited 24x7 So who would have thought it. Hillary Clinton had just one…

The classical triangulation theory behind the perfect tweet

Even Cicero could learn from Donald Trump He uses classical three touch-point structure to support all his hidden agendas... ...And gain traction in his target audience Trump tweets a lot – see my previous blog about his through the night…

All the Presidents game: How Reality TV and Twitter became comrades in arms for Donald Trump

Donald Trump is following a long tradition for Presidential hopefuls He that masters the communications tools of the day, triumphs Trump adds Twitter to Reality TV to form a new and deadly winning combination “We have a movement here” sound…

Brands under the spotlight: Is Google taking over from Microsoft as the new defacto evil corporation?

The blog was written by the IBA editorial team in 2010, just weeks after the launch of the controversial Google Buzz social platform and Microsoft's much maligned counterpunch, Bing. Ten years on and little has changed. Google is still aggressively…