Throwback Friday: Why verticalization offers the perfect post-COVID tonic

Take a detailed walk through the benefits of pursuing verticalized content in this week’s Throwback Friday – and if you’re still hungry for more insights, download our free B2B marketing research report.

Why verticalization offers the perfect post-COVID tonic

Initial IBA International research conducted with key B2B marketing decision-makers worldwide reveals over half of all surveyed businesses are actively exploring how to break into new markets this year...