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From owned to earned - the B2B communications guide to getting valuable media coverage
Most B2B companies do some sort of owned content. Quality and success can vary greatly, but the value of a company blog or other owned media is pretty well understood by the majority of B2B marketers.
But once you’ve spent the time creating eBooks or whitepapers, or set up a regular blogging presence, what can you do next?
Earned media is often the missing pillar of a B2B organization’s implementation of the PESO (Paid, Earned, Shared and Owned) model.
With the right approach and correct technique any company – regardless of size or ‘stature’ – can benefit from adding an earned media component to its content strategy to:
Take your message to a much wider range of prospects
Build credibility through trusted third-party endorsement
Improve on your link building strategy
Join or change the conversation taking place in the media
Download the eBook
Find out about some simple ways to take your content further, download the eBook and get going!