From TayTay to Queen Bey – B2B lessons to be learned from two of pop’s biggest superstars

Post by: IBA International in Comment
Taylor Swift and Beyoncé have been in the news cycle recently, and, despite their huge B2C appeal, there are some key takeaways for B2B PR and marketing professionals, particularly when it comes to crisis management and how to take control…
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06 Oct 2023
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