In the course of our business, we may collect and process the personal data as described in this Privacy Policy. This may include data we receive from a data subject (for example, by completing online forms, mail or email correspondence, telephone, message services or otherwise) or data we collect from other sources, such as media services, publisher websites, social media, business partners and others.
We will only process data for the purposes set out in this Privacy Policy.
Legal Basis for processing data
SIP collects and uses personal data where it is necessary for:
- The pursuit of its legitimate interests
- For the purpose of complying with its duties and exercising its rights under a contract
- Complying with our legal obligations
Our legitimate interests
The normal legal basis for processing personal data is that it is necessary for the legitimate interests of SIP, including:
- Maintain a database of journalists and other influencers so that SIP may contact them with relevant information. This is the core part of an activity known as ‘media relations’
- Contact details are used to share relevant information and content with the data subjects in order to gain media coverage and keep public audiences informed
- Professional media relations help keep journalists and other influencers informed of what is going on in their industry