You have the right to remain silent… said the journalist to the subject matter expert, marketing department and PR team.
The advent of ChatGPT has certainly got everyone with or without writer’s block talking. So, should PR Agencies and Marketing Pros in the B2B world be worried?
The final round-up of PR and placement activity from an action-packed year at IBA in 2022.
As we approach the end of the calendar year, we look at the key trends that will shape B2B marketing campaigns in 2023.
From the personal blogs of the early days of social media to present-day ones written by bots, blogs have come along way from their humble beginnings. But it seems, a lack of resources and low quality AI generation has led…
With the sweepstake for the World Cup footie done at IBA and a few grumbles about the draw, let’s ‘kick off’ with all the good news this month at IBA!