Put away your pool floats and pull out your thinking hat – the silly season is over!

The silly season is well and truly over. People are returning to work, finding themselves buried by the piles of uncompleted work from the last couple of months. With just over three months left until the end of the year,…

Getting started: Quick copywriting tips for fast results

Writing to a deadline is not always easy, but is a fact of everyday life at an international PR agency – it always seems to be EOB somewhere. When it comes to copywriting, everyone tends to do things a little…

Fail to plan, plan to fail – 5 tips for drafting the perfect piece

You’ve had your content idea. You’ve even had your briefing call. Now it’s time to sit down and write. But have you planned it all out first? Every idea needs a plan. You wouldn’t walk into the car showroom without…

Keeping up with the media off-season

For the past month or so I’ve been enjoying the shift in office discussions which now have a focus on Game of Thrones, The Handmaids Tale and other various TV shows. But this is but a brief respite, as I…

When is a press release not just a press release? Always

The power of the hidden agendas of press releases PR professionals, marketing managers and sales teams all agree press releases need to be part of any communications campaign, but all too often when a company is reporting and analyzing its…

Pitch Perfect: 6 questions to ask yourself before pitching to a journalist

Having a pitching strategy is crucial in winning top placements in the media. Journalists are essentially the ‘cool kids’ at school and you’re the outsider trying to score a seat at their lunch table. Getting that seat is no easy…

7 Things learnt from 7 months in PR

As my first graduate role with no previous office experience I was pretty clueless about what I would be doing when I started at IBA – there’s only so much Google can tell you. Now I’m slightly less clueless I…

Out with the old and in with the new

After a few months of blood, sweat and tears, the team at IBA are pleased to welcome you to our new website! What’s new: A new layout making site navigation simpler Easy access to the IBA social media accounts A…

And the award goes to…

No matter how much the Hollywood rich and famous have tried to re-brand Tinseltown by telling us who to vote for and how we should live our lives, it was interesting to see the 89th Academy Awards fiasco only served…

Events are not what they used to be? They are – they’re just different!

You just need to think out of the box: Amanda Rowland, PR Executive at IBA, explains 2017 has started off as busy as ever at IBA with several of our clients making major announcements or attending key events in January.…