Don’t unintentionally burn bridges, instead learn how to effectively work with – not against – media contacts

The Cision reports are a key PR and Marketing bellwether for industry changes and at IBA we always like to do our research and see how our experiences compare. We can then see if we need to adapt our strategies…

Social media fans the flames of #FakeNews and #Cancel Culture

If it walks like duck, swims like a duck and quacks like a duck, then it is probably a fake duck! From the 1985 Life on the Moon to September 2023 outbreaks of Ebola in Nevada, the power of fake…

Throwback Friday: Words can inspire, words can destroy – choose yours carefully

From columnists and editors to special correspondents and hacks, all of us often go by the simple moniker ‘wordsmiths’. Words do more than provide scrabble fodder. They shape our perceptions – about life, about governments, about business.

Valuable lessons learned from leaning into the summer lull!

How the IBA team has leaned into the lull this August - much to our clients' success!

Turning research into media coverage – time after time

Turning data into media coverage using surveys, aka research, is back in the news cycle again!

The state of PR technology usage in 2023 – is it a digital gamechanger?

Research shows that PR professionals are on the hunt for new software and digital solutions as global search volumes have continued to increase for almost all keywords around PR technology such as ‘PR tools’ and ‘PR database’. So, just where…

Throwback Friday: To pay or not to pay, and is Forbes as good as it used to be?

A couple years back, we explored how when done right, the great trifecta – PR, SEO, and thought leadership – can reap huge rewards for B2B organizations. In that particular blog, we honed in on the power of backlinks, and…

PR 5.0 – AI versus the 3 Human Eyes

Already the smart tech processes of the Industry 4.0 revolution is having to bow to the human and social power of Industry 5.0. Hyper-personalization is humanizing smart tech and is one of Industry 5.0’s lead transformers, and it will also…

IBA flies out the stalls – we’re off and running into the second half of 2023

With triple-hit placements, continuing AI hype, and race winnings under our belts, let’s put an end to the silly season in journalism and PR! July is a well anticipated and talked about month in the IBA office, not because it’s…

The new screen time ingredient in the B2B sales cycle

TV advertising sometimes makes consumers roll their eyes in frustration, but as B2B spend on TV advertising has doubled since 2018, more businesses clearly feel it is worth investing in, leading to a changing of the guard in commercial breaks.…