It’s SEO but not as we know it! How PR and marketing pros should leverage the oldest search engine in the world – the human brain – in a digitally distracted world

With all the latest digital advancements in the world of PR and marketing, it can be easy to lose sight of what really drives B2B sales – people! In this time of digital overload, PR and marketing pros are competing…

July Hots Up – Heatwaves, Thought Leadership and Prime Placements

July kicked off with a new arrival to the team. My name’s Caitlin, I’m IBA’s new Graduate PR Executive, and I’ve spent the past month learning the IBA PR and Marketing ropes!

Throwback Friday: How ‘Brand Stretch’ will always Give Savvy Businesses New Market Opportunities

If you’re unaware of brand stretch as a strategy, this involves taking existing products or services and extending them into new markets, regions or forging a new path for them entirely.

Keeping up with the Journos: What PR pros should know about the trends changing the face of journalism

As PR pros, a lot of our job relies heavily on our ability to understand the journalist’s mind, their objectives, and how to get their attention – the essential ingredients to translate outreach into coverage for client PR and marketing…

Throwback Friday: Are there lessons to be learned from Love Islanders? Brand influencing confirms its worth in the B2B space

Another year has passed, and once again, Love Island is back dominating our tv screens for its eighth series – packed with gossip, scandals, blossoming relationships and more.

It’s been a jam-packed June – full of in-person events, award entries and interviews galore!

June seems to have kicked-off the business “silly season” earlier than ever before. But for the team at IBA this doesn’t mean we slow down – there’s the small matter of closing out Q2 and ending the first half of…

Establishing journalist relationships in virgin territory – trust is key

PR coverage is a powerful force multiplier to help an organization gain traction in a new industry or geography – but Rome wasn’t built in a day, and building a brand cannot be done in weeks!

Putting vanity metrics in perspective: The power of meaningful data-driven insights to boost marketing effectiveness

We’ve said it before, and we’ll say it again, it’s not always the big news outlets and excessive UVPMs that give marketers the most worthwhile metrics or results. The DMA research report seems to agree.

A global snapshot of where the media sits in 2022

Now in its thirteenth year, the latest ‘Global State of the Media Report’, published by PR and Marketing intelligence company Cision, provides us with fresh insights into the media...

Throwback Friday: It seems some things just don’t get better – is marketing effectiveness just drowning in a sea of metrics?

Marketing managers are still finding it difficult to justify the cost of PR and marketing services when the ROI is so vague and shrouded by some 170 different types of metrics the DMA found to be in use. With this…