Fail to plan, plan to fail – 5 tips for drafting the perfect piece

You’ve had your content idea. You’ve even had your briefing call. Now it’s time to sit down and write. But have you planned it all out first? Every idea needs a plan. You wouldn’t walk into the car showroom without…

Keeping up with the media off-season

For the past month or so I’ve been enjoying the shift in office discussions which now have a focus on Game of Thrones, The Handmaids Tale and other various TV shows. But this is but a brief respite, as I…

When is a press release not just a press release? Always

The power of the hidden agendas of press releases PR professionals, marketing managers and sales teams all agree press releases need to be part of any communications campaign, but all too often when a company is reporting and analyzing its…

Pitch Perfect: 6 questions to ask yourself before pitching to a journalist

Having a pitching strategy is crucial in winning top placements in the media. Journalists are essentially the ‘cool kids’ at school and you’re the outsider trying to score a seat at their lunch table. Getting that seat is no easy…

7 Things learnt from 7 months in PR

As my first graduate role with no previous office experience I was pretty clueless about what I would be doing when I started at IBA – there’s only so much Google can tell you. Now I’m slightly less clueless I…

Out with the old and in with the new

After a few months of blood, sweat and tears, the team at IBA are pleased to welcome you to our new website! What’s new: A new layout making site navigation simpler Easy access to the IBA social media accounts A…

And the award goes to…

No matter how much the Hollywood rich and famous have tried to re-brand Tinseltown by telling us who to vote for and how we should live our lives, it was interesting to see the 89th Academy Awards fiasco only served…

Events are not what they used to be? They are – they’re just different!

You just need to think out of the box: Amanda Rowland, PR Executive at IBA, explains 2017 has started off as busy as ever at IBA with several of our clients making major announcements or attending key events in January.…

The rise of ‘Influencer Marketing’ in the B2B buyer journey

Guest Blog by Mike Owen, Marketing Consultant, Modo Marketing The buyer journey is over 75% complete before customers reach out to sales More and more companies are looking to build relationships with social influencers Feed relevant content to establish relationships,…

The 3 PR predictions for 2017

2016 was the year of upsets. Who would have predicted the UK voting to leave the European Union? Certainly not the polls. And who would have predicted reality TV star and self-proclaimed King of Twitter Donald Trump would have won…