IBA fast tracks its clients into 2023

The IBA team was all bright eyed and bushy tailed as we started the New Year after a well-deserved break over the festive period!

Do businesses have the right to review journalist copy?

You have the right to remain silent… said the journalist to the subject matter expert, marketing department and PR team.

What ChatGPT won’t and can’t do!

ChatGPT was a serious wake-up call f to stop writing in Marketing Speak and Buzz Words – because ChatGPT can do it better. Now here’s what ChatGPT can’t do.

Making the case for B2B brand investment

The power of a recognizable, clear, and distinctive B2B brand has often been underestimated – and underinvested.

ChatGPT is the wake-up call for many PR Agencies and Marketing Pros

The advent of ChatGPT has certainly got everyone with or without writer’s block talking. So, should PR Agencies and Marketing Pros in the B2B world be worried?

Christmas came early with a walk down Wall Street and two elves lend a ‘helping’ (elfing) hand

The final round-up of PR and placement activity from an action-packed year at IBA in 2022.

A B2B marketing makeover: Gaining a clearer picture of the new B2B customer in 2023

As we approach the end of the calendar year, we look at the key trends that will shape B2B marketing campaigns in 2023.

2023 will see B2C social media platforms break into B2B marketing – are you ready for the wake-up call?

Three key trends that can help B2B companies get ahead 2023 will be a breakthrough year for B2B Marketers on traditionally B2C social media platforms: Think they’re not for you? Think again! Three key trends that can help B2B companies…

Why does the blog get a bad rep? Crunching the numbers behind B2B blogging

From the personal blogs of the early days of social media to present-day ones written by bots, blogs have come along way from their humble beginnings. But it seems, a lack of resources and low quality AI generation has led…

Black Friday, Cyber Monday and the World Cup – is there any added time for B2B PR?

With the sweepstake for the World Cup footie done at IBA and a few grumbles about the draw, let’s ‘kick off’ with all the good news this month at IBA!