News jacking, ambulance chasing or trendjacking? The real value for B2B businesses

There is real value for B2B companies in newsjacking, but it comes in a very different form from what most PR execs use as their role model of B2C newsjacking.

What to expect in 2022? Four essentials for PR and Marketing to take on board in the coming year

The year 2021 was full of uncertainty and evolution which reshaped the PR and marketing landscape and business agendas alike. The world had to face a continuation of a global pandemic, climate change challenges, supply chains issues, and remote working…

Throwback Friday: Start 2022 as you mean to go on – put in place now the visibility and transparency you need to measure success

As we kick off a new year, many marketing managers and comms departments will be measuring the success of their 2021 campaigns – including PR. But as IBA has found through its own primary research, gauging these metrics can be…

IBA in The News 2021 – by a factor of a million

It’s time for our final blog of 2021! There are three words we would use describe this year: content, placements and growth.

Three takeaways from the 2021 Global Comms report

The ability to constantly assess how to continue to convey the correct message to the correct audience is something every PR Professional needs to ponder. So hot off the press is IBA on some of the Global Comms Report’s key…

IBA ahead of the game – new starters, exciting opportunities and plans for 2022

As we are getting into the colder season (or summer depending on your hemisphere!) IBA is coming in with some hot new news straight from our buzzing office.

Industry spotlight: The technology helping us all eat, drink and be merry over the holiday season

In this next instalment of our Industry Spotlight series, we pick up from where we left off from our previous AgriTech blog, and take a look at the key technologies shaping the food production industry...

Power to the Press Release! A closer look at the State of the Press Release in 2021 – how to exploit the opportunities that it creates

Many might think it would be easier to just write off the press release at this stage, but it would be a mistake - it’s a crucial tool in any organization’s PR toolbox.

Throwback Friday: New Research Shows Dissatisfaction With PR And Marketing Agency Performance As B2B Organizations Plan Their Recovery

In Q4 last year, IBA felt it timely to conduct a global survey into PR & Marketing agency support. We found out that only 11% of marketers are happy with their overall effectiveness of PR agencies activities.

Industry Spotlight: Energy & Utilities say goodbye to king Coal and ushers in a green revolution at COP26

Our industry spotlight this week comes with a timely twist, linking to some of the hot button energy, utilities and resources issues on the agenda at COP26 right now...