2024 – the year to match your digital presence to the B2B sales funnel

Understanding the B2B sales funnel is just the beginning of the journey. From there on, it’s about optimizing and facilitating the way prospects and leads interact with a B2B organization online during the buying journey – think content marketing, account-based…

The pressure is on PR and Comms teams to move the business needle as C-suite expectations keep rising

How will PR and Comms professionals step up to the plate from the Cision State of Global Comms Report?

Throwback Friday: Goodbye To The Days of Misguided “Spray and Pray” Campaigns!

How Account-Based Marketing is Giving Lead Gen Strategies a Makeover

January gives clues to the B2B Marketing “Ins” and “Outs” for 2024!

Here’s our take on What’s In and What’s Out for PR Pros 2024.

Attention Marketing goes above and beyond viewability

Breaking through the noise and standing out from the competition – the power of Attention Marketing

B2B Brand Equity, the essential ingredient to win clients

Simple steps to build Brand Equity into your 2024 B2B Marketing campaign

What strategies can we take into the New Year and which ones are best left behind?

To kickstart 2024 we’ve taken a look at HubSpot’s recent Marketing, Sales, and CX Pulse Check report to see what PR and Marketing lessons from 2023 can be taken forward into the New Year

The 12 Days of Christmas PR – A festive review from IBA

December in review: With our sleigh stacked with client coverage, a reminder that a release is not just for Christmas, and our clients on top of the tree of course!

Throwback Friday: AI is thrust back into the ethical spotlight with new PRSA guidelines

As EU AI discussions stall and then start again almost as quickly as Sam Altman left and then rejoined Open AI, the PRSA in the U.S. is weighing in on how to keep the use of AI in Public Relations…

A pulse check on what’s trending this November

This November as PR and marketing budgets are being finalized, planning for the year ahead is very much underway for our clients and the IBA team! It’s true the content lifecycle never truly stops, but what fuels this messaging engine?…