Post by: IBA International in Monthly Roundup
July kicked off with a new arrival to the team. My name’s Caitlin, I’m IBA’s new Graduate PR Executive, and I’ve spent the past month learning the IBA PR and Marketing ropes!
Post by: IBA International in Comment
If you’re unaware of brand stretch as a strategy, this involves taking existing products or services and extending them into new markets, regions or forging a new path for them entirely.
Post by: IBA International in Strategy
As PR pros, a lot of our job relies heavily on our ability to understand the journalist’s mind, their objectives, and how to get their attention – the essential ingredients to translate outreach into coverage for client PR and marketing…
Post by: IBA International in Comment
Another year has passed, and once again, Love Island is back dominating our tv screens for its eighth series – packed with gossip, scandals, blossoming relationships and more.
Post by: IBA International in Monthly Roundup
June seems to have kicked-off the business “silly season” earlier than ever before. But for the team at IBA this doesn’t mean we slow down – there’s the small matter of closing out Q2 and ending the first half of…
Post by: IBA International in Comment
PR coverage is a powerful force multiplier to help an organization gain traction in a new industry or geography – but Rome wasn’t built in a day, and building a brand cannot be done in weeks!
Post by: IBA International in Comment
We’ve said it before, and we’ll say it again, it’s not always the big news outlets and excessive UVPMs that give marketers the most worthwhile metrics or results. The DMA research report seems to agree.
Post by: IBA International in Comment
Now in its thirteenth year, the latest ‘Global State of the Media Report’, published by PR and Marketing intelligence company Cision, provides us with fresh insights into the media...
Post by: IBA International in Strategy
Marketing managers are still finding it difficult to justify the cost of PR and marketing services when the ROI is so vague and shrouded by some 170 different types of metrics the DMA found to be in use. With this…
It’s SEO but not as we know it! How PR and marketing pros should leverage the oldest search engine in the world – the human brain – in a digitally distracted world