Post by: IBA International in The Spin Bin
There is real value for B2B companies in newsjacking, but it comes in a very different form from what most PR execs use as their role model of B2C newsjacking.
Post by: IBA International in Strategy
The year 2021 was full of uncertainty and evolution which reshaped the PR and marketing landscape and business agendas alike. The world had to face a continuation of a global pandemic, climate change challenges, supply chains issues, and remote working…
Post by: IBA International in Strategy
As we kick off a new year, many marketing managers and comms departments will be measuring the success of their 2021 campaigns – including PR. But as IBA has found through its own primary research, gauging these metrics can be…
Post by: IBA International in Monthly Roundup
It’s time for our final blog of 2021! There are three words we would use describe this year: content, placements and growth.
Post by: IBA International in Comment
The ability to constantly assess how to continue to convey the correct message to the correct audience is something every PR Professional needs to ponder. So hot off the press is IBA on some of the Global Comms Report’s key…
Post by: IBA International in Monthly Roundup
As we are getting into the colder season (or summer depending on your hemisphere!) IBA is coming in with some hot new news straight from our buzzing office.
Post by: IBA International in Industry Spotlight
In this next instalment of our Industry Spotlight series, we pick up from where we left off from our previous AgriTech blog, and take a look at the key technologies shaping the food production industry...
Post by: IBA International in Comment
Many might think it would be easier to just write off the press release at this stage, but it would be a mistake - it’s a crucial tool in any organization’s PR toolbox.
Post by: IBA International in News
In Q4 last year, IBA felt it timely to conduct a global survey into PR & Marketing agency support. We found out that only 11% of marketers are happy with their overall effectiveness of PR agencies activities.
Post by: IBA International in Industry Spotlight
Our industry spotlight this week comes with a timely twist, linking to some of the hot button energy, utilities and resources issues on the agenda at COP26 right now...