PR pros must embrace change in 2021 – a year to practice what we preach?

2020 was a year full of business disruption, but as our market research shows, with uncertainty and budget cuts hopefully in the past, we can all start to look to the future with some degree of optimism. PR gets technical…

Pulling off the perfect Hot Topic heist

Throwback Friday – hot topic habits even more applicable as B2B marketing campaigns ramp-up for the year...

2021 New Year Resolution: Time to pivot to new geographies and industries?

This year has been dominated by the coronavirus pandemic, but it has given us all time to think - and IBA research shows despite the widespread disruption, B2B organizations have thought and are optimistic about the future...

B2B marketers read this! Everything you knew was wrong with PR Agencies but didn’t like to say – IBA research reveals all…

IBA Primary Research highlights a deep lack of confidence from B2B organizations in their PR and marketing agencies as they plot recovery, new opportunities, and expansion post-Brexit and COVID-19.

Doom and gloom with Lockdown and Brexit? The stats tell a different story

We’re about to release our eye-opening international market research report. IBA Primary Research highlights how B2B businesses across the globe see market opportunities for international business – and identify obstacles on the way.

IBA in the news: A hat-trick of B2B marketing topics hit the headlines

Following on from our last round-up of highlight IBA contributions to influential PR & marketing media outlets, the IBA team have continued to share industry thought leadership with B2B marketers.

Taking a closer look at the state of the press release

The press release has always occupied a key role in B2B communications throughout the move from paper media to increasingly digital online platforms. Its delivery may have changed – but its strategic importance should never be in doubt.

COVID-19 has put regional news under the spotlight – at a time when we need it most

The coronavirus pandemic has forced us all to pause and take stock of our lives over the past few months. Socializing with friends, visiting family members and jetting off on holiday are things we’ve all taken for granted at some…

Targeting your B2B content strategy is more than just a numbers game

Focus on high UVPM and audience figures can mean missing key buying personas Digital marketing has transformed B2B PR and communications – and rightfully so. PR has increasingly had to become a lead generation tool and the C-suite want quantifiable…

Why now is the time to roll out your marketing campaigns to reach new markets and new geographies

After unprecedented global disruption, businesses are looking to revive plans to reach new markets and geographies. But how do they move their products and services into markets where they have little brand presence and face well-established competitors?