Post by: IBA International in Comment
Many might think it would be easier to just write off the press release at this stage, but it would be a mistake - it’s a crucial tool in any organization’s PR toolbox.
Post by: IBA International in Comment
Following on from our last round-up of highlight IBA contributions to influential PR & marketing media outlets, the IBA team have continued to share industry thought leadership with B2B marketers.
Post by: IBA International in Comment
That is the question…and digitally focused PR is the answer One of our most well-read recent strategy blogs was a piece we wrote on the link between PR and SEO – a relationship not all marketers are aware of. In…
Post by: IBA International in Comment
It’s that time of the week again! Last year we looked at how national newspapers were reporting on the pandemic, with lockdown hindsight and panic-induced articles around supermarket shortages. Ring a bell?
Post by: IBA International in Comment
With TikTok videos being short, sharp and structured, it’s hard to stop the endless scrolling we catch ourselves doing. This has inevitably meant B2C influencing has already found its way on to the app – but does TikTok have any…
Post by: IBA International in Comment
Enjoy our Olympic blast from the past in this week’s throwback Friday blog, looking at 'PoolGate' from Rio 2016...
Post by: IBA International in Comment
It’s back! Love Island has returned to our screens for another summer – and it’s brimming with hopeful singles looking for love - and a soon-to-be career of social media influencing, and brand deals.
Post by: IBA International in Comment
From columnists and editors to special correspondents and hacks, all of us often go by the simple moniker ‘wordsmiths’. Words do more than provide scrabble fodder. They shape our perceptions – about life, about governments, about business.
Post by: IBA International in Comment
The latest annual instalment of the ‘Global State of the Media Report’, published by PR and Marketing intelligence company Cision, provides us with an extensive update on what makes journalists tick in 2021, from story types and media challenges through…
Three takeaways from the 2021 Global Comms report