How to avoid Decision Paralysis and the Analysis Paralysis that comes with the Great Data Deluge

Marketing and comms teams have experienced the trickle down of a data-first focus, but can they become blinded by the numbers?

You Heard It Here First! Gen-AI content will seriously impair your SEO

In the battle of good and bad SEO, marketers need to pick and side, and a hat!

It’s official: Gen-AI content will seriously impair your SEO

Gen AI content and its usage and acceptability is moving on at pace, and battle lines are being drawn.

Throwback Friday: Is there anybody there? How Social Listening can boost B2B brand presence

Look at Tiktok – did any of us really know what the platform was before the pandemic hit? It now adds eight users every second. Using the power of social media to converse with a business audience is now essential…

Who said Black Friday was reserved for B2C? It’s time for B2B brands to join in the action!

The gap between B2B and B2C buyer behaviors has become closer as new technologies increase expectations for information access, convenience, and service. Excellent CX is no longer solely in the domain of Amazon-type retail giants – B2B customers want it…

We look into ChatGPT’s crystal ball for 2024

The IBA team is putting generative AI to the test by asking it to predict the top B2B technology trends for 2024 onwards. We’re conducting a bit of an experiment to see how in the loop gen-AI really is on…

The dupe to dupe the dupers: the B2B takeaways from the Olaplex marketing campaign

What happens when you have a brand or content copycat? When another brand directly imitates your USP, or replicates your content? Well, if we follow in the steps of popular luxury hair care brand Olaplex, you use it to your…

From TayTay to Queen Bey – B2B lessons to be learned from two of pop’s biggest superstars

Taylor Swift and Beyoncé have been in the news cycle recently, and, despite their huge B2C appeal, there are some key takeaways for B2B PR and marketing professionals, particularly when it comes to crisis management and how to take control…

Throwback Friday: Words can inspire, words can destroy – choose yours carefully

From columnists and editors to special correspondents and hacks, all of us often go by the simple moniker ‘wordsmiths’. Words do more than provide scrabble fodder. They shape our perceptions – about life, about governments, about business.

Throwback Friday: To pay or not to pay, and is Forbes as good as it used to be?

A couple years back, we explored how when done right, the great trifecta – PR, SEO, and thought leadership – can reap huge rewards for B2B organizations. In that particular blog, we honed in on the power of backlinks, and…