Post by: IBA International in Comment
As soon as Mark Zuckerberg renamed his Facebook empire Meta, we all knew instinctively that the Metaverse was going to become part of our lives, with expansion forecasted at a compound annual growth rate of nearly 48%...
Post by: IBA International in Comment
With all the latest digital advancements in the world of PR and marketing, it can be easy to lose sight of what really drives B2B sales – people! In this time of digital overload, PR and marketing pros are competing…
Post by: IBA International in Comment
If you’re unaware of brand stretch as a strategy, this involves taking existing products or services and extending them into new markets, regions or forging a new path for them entirely.
Post by: IBA International in Comment
Another year has passed, and once again, Love Island is back dominating our tv screens for its eighth series – packed with gossip, scandals, blossoming relationships and more.
Post by: IBA International in Comment
PR coverage is a powerful force multiplier to help an organization gain traction in a new industry or geography – but Rome wasn’t built in a day, and building a brand cannot be done in weeks!
Post by: IBA International in Comment
We’ve said it before, and we’ll say it again, it’s not always the big news outlets and excessive UVPMs that give marketers the most worthwhile metrics or results. The DMA research report seems to agree.
Post by: IBA International in Comment
Now in its thirteenth year, the latest ‘Global State of the Media Report’, published by PR and Marketing intelligence company Cision, provides us with fresh insights into the media...
Post by: IBA International in Comment
Marketing and PR undoubtedly has a leading role to play in successful international expansion and enabling the brand stretch required. It means securing that all-important brand visibility and awareness at the earliest possible stage.
Post by: IBA International in Comment
In the B2B world, the power of social media can sometimes be underestimated or even deemed “too B2C” – but it would be a mistake to ignore the benefits social media marketing can bring to PR and marketing strategies.
Throwback Friday: The clock is TikTok-ing down for B2B marketing