Editorial calendars – turn possible PR coverage into a sure thing

Finding articles difficult to place? Unsure on what topics journalists are going to be writing about? Simon Woolley at the IBA PressOffice, explains how editorial calendars can uncover journalist secrets and help you gain valuable press coverage. With more content…

When is a press release not just a press release? Always

The power of the hidden agendas of press releases PR professionals, marketing managers and sales teams all agree press releases need to be part of any communications campaign, but all too often when a company is reporting and analyzing its…

7 Things learnt from 7 months in PR

As my first graduate role with no previous office experience I was pretty clueless about what I would be doing when I started at IBA – there’s only so much Google can tell you. Now I’m slightly less clueless I…

And the award goes to…

No matter how much the Hollywood rich and famous have tried to re-brand Tinseltown by telling us who to vote for and how we should live our lives, it was interesting to see the 89th Academy Awards fiasco only served…

The 3 PR predictions for 2017

2016 was the year of upsets. Who would have predicted the UK voting to leave the European Union? Certainly not the polls. And who would have predicted reality TV star and self-proclaimed King of Twitter Donald Trump would have won…

‘Tis the season to run a holiday PR campaign

With the holiday season upon us, many people will be winding down for the winter break and you may find your inbox not so overloaded. Traditionally a time for B2C PR frenzy, there is plenty of scope in the B2B…

News: Fake It ‘til You Make It?

Fake news has been making the news recently – most notably with Facebook fielding criticism that it played a role in disseminating fake news around the US election. Facebook CEO Mark Zuckerberg outlined steps last month to combat fake news…

Lies, damn lies and statistics, research and opinion polls!

Robert X. Cringely aka Mark Stephens, the distinguished American journalist and author of “Accidental Empires” - an iconoclastic account of the rise of Bill Gates and Steve Jobs (and well worth a read) - wrote, I paraphrase slightly: Journalists use…

Big Data is no data if you collect the wrong data – how an analysis of social media predicted the Trump Presidency

Social analytics predicted Trump's election. Big data is no data if it's wrong data. Pollsters get big wakeup call Forgotten Man & Woman versus Four More Years. Twitter stats you need to know , They'll  shock or rock you Make…

Social media engagement – a double-edged sword?

Social media is a powerful tool when used effectively for businesses and individuals alike – it provides an online, easily accessible presence and a platform to share information on. Unfortunately, if your name is Kim Kardashian, you may find that…