The ability to constantly assess how to continue to convey the correct message to the correct audience is something every PR Professional needs to ponder. So hot off the press is IBA on some of the Global Comms Report’s key…
Many might think it would be easier to just write off the press release at this stage, but it would be a mistake - it’s a crucial tool in any organization’s PR toolbox.
Following on from our last round-up of highlight IBA contributions to influential PR & marketing media outlets, the IBA team have continued to share industry thought leadership with B2B marketers.
It’s that time of the week again! Last year we looked at how national newspapers were reporting on the pandemic, with lockdown hindsight and panic-induced articles around supermarket shortages. Ring a bell?
It’s back! Love Island has returned to our screens for another summer – and it’s brimming with hopeful singles looking for love - and a soon-to-be career of social media influencing, and brand deals.
From columnists and editors to special correspondents and hacks, all of us often go by the simple moniker ‘wordsmiths’. Words do more than provide scrabble fodder. They shape our perceptions – about life, about governments, about business.
The latest annual instalment of the ‘Global State of the Media Report’, published by PR and Marketing intelligence company Cision, provides us with an extensive update on what makes journalists tick in 2021, from story types and media challenges through…