The power of words – without knowing it, you just told the media a lot about you

From columnists and editors to special correspondents and hacks, all of us often go by the simple moniker ‘wordsmiths’. Words do more than provide scrabble fodder. They shape our perceptions – about life, about governments, about business.

No more Covid stories, please: A deep-dive into the state of the global media 2021

The latest annual instalment of the ‘Global State of the Media Report’, published by PR and Marketing intelligence company Cision, provides us with an extensive update on what makes journalists tick in 2021, from story types and media challenges through…

Why now is the time to roll out your marketing campaigns to reach new markets and new geographies

2020 throwback: After unprecedented global disruption, businesses are looking to revive plans to reach new markets and geographies. But how do they move their products and services into markets where...

Farewell to the European Super League, we hardly knew ye

It takes a pretty large story to break through a news cycle dominated by Covid fog and the aftermath of a royal funeral, but well into the watershed hours Sunday night marked the start of a media whirlwind...

A look back at Prince Philip’s relationship with the press over seven decades of service

While there is admittedly little crossover between Royal life and our main area of expertise in delivering international B2B PR, there are several key milestones and lessons that can be taken from Prince Philip’s relationship with the media – including…

Are blogs ‘so 2020’? Not for B2B businesses!

Just like the latest social media apps, from Clubhouse to TikTok, there’s always something new ‘in vogue’. These are usually short-term and usually more tailored to the consumer market - podcasts and video, however, continue to make a name for…

2020: The year PR became indispensable

2020 was a year of challenges and uncertainty and while the rest of the world was shaken by a global pandemic, PR and communication professionals found themselves front and center of the global businesses stage...

PR pros must embrace change in 2021 – a year to practice what we preach?

2020 was a year full of business disruption, but as our market research shows, with uncertainty and budget cuts hopefully in the past, we can all start to look to the future with some degree of optimism. PR gets technical…

Pulling off the perfect Hot Topic heist

Throwback Friday – hot topic habits even more applicable as B2B marketing campaigns ramp-up for the year...

2021 New Year Resolution: Time to pivot to new geographies and industries?

This year has been dominated by the coronavirus pandemic, but it has given us all time to think - and IBA research shows despite the widespread disruption, B2B organizations have thought and are optimistic about the future...