Post by: IBA International in Comment
The gap between B2B and B2C buyer behaviors has become closer as new technologies increase expectations for information access, convenience, and service. Excellent CX is no longer solely in the domain of Amazon-type retail giants – B2B customers want it…
Post by: IBA International in Comment
The IBA team is putting generative AI to the test by asking it to predict the top B2B technology trends for 2024 onwards. We’re conducting a bit of an experiment to see how in the loop gen-AI really is on…
Post by: IBA International in Comment
What happens when you have a brand or content copycat? When another brand directly imitates your USP, or replicates your content? Well, if we follow in the steps of popular luxury hair care brand Olaplex, you use it to your…
Post by: IBA International in Comment
Taylor Swift and Beyoncé have been in the news cycle recently, and, despite their huge B2C appeal, there are some key takeaways for B2B PR and marketing professionals, particularly when it comes to crisis management and how to take control…
Post by: IBA International in Comment
From columnists and editors to special correspondents and hacks, all of us often go by the simple moniker ‘wordsmiths’. Words do more than provide scrabble fodder. They shape our perceptions – about life, about governments, about business.
Post by: IBA International in Comment
A couple years back, we explored how when done right, the great trifecta – PR, SEO, and thought leadership – can reap huge rewards for B2B organizations. In that particular blog, we honed in on the power of backlinks, and…
Post by: IBA International in Comment
As soon as Mark Zuckerberg renamed his Facebook empire Meta, we all knew instinctively that the Metaverse was going to become part of our lives, with expansion forecasted at a compound annual growth rate of nearly 48%...
It’s official: Gen-AI content will seriously impair your SEO