The clock is TikTok-ing down for B2B marketing

With TikTok videos being short, sharp and structured, it’s hard to stop the endless scrolling we catch ourselves doing. This has inevitably meant B2C influencing has already found its way on to the app – but does TikTok have any…

Industry spotlight: Estate agents and buyers climb the digital property ladder with new PropTech innovations

From virtual interactive tours and eSignatures to Smart Homes, drones and hyper-localized advertising, our latest industry spotlight explores the top five PropTech innovations disrupting the traditional real estate and property management ecosystems...

Building momentum in the not so silly season

As the old tale goes, when August hits the work slows down due to holiday disruption, but not here at IBA. This month has been another success, keeping us busy through the “silly season”. So, let’s get straight to it!

Thinking of getting on the sustainably manufactured green bandwagon?

While they may not yet feel the effect, sustainability pressures for B2B organizations are just around the corner, and here at IBA we’ve been actively positioning our clients as sustainable, brand leaders in their relevant markets...

Throwback Friday: Why verticalization offers the perfect post-COVID tonic

Take a detailed walk through the benefits of pursuing verticalized content in this week’s Throwback Friday – and if you’re still hungry for more insights, download our free B2B marketing research report.

Getting the ball rolling – how do I know if my PR campaign is gaining momentum?

Signal theory and correct patterns of PR activity are never more crucial than during a campaign targeting new geographies or industries. Beware, even organizations that may have a big reputation in one industry will not necessarily become instant big news…

Throwback Friday: How #PoolGate left the Rio Olympics press office green

Enjoy our Olympic blast from the past in this week’s throwback Friday blog, looking at 'PoolGate' from Rio 2016...

Launches, laughter and leadership – how the month of July has been one to remember

The month of July has been a busy one which has not disappointed, both in and out the office. We’ve had football finals in front of screaming fans, “Freedom Day” and last but certainly not least, we launched with a…

Industry spotlight: The five essential digital building blocks transforming the construction industry

From top to bottom, here’s our High Five of the top ConTech innovations taking construction out of the dust and into the digital age ­– from drone technology and data analytics for net-zero buildings, to IoT-based wearable tech. It’s all…

Busting the myth of ‘media engagements’! Three questions to ask about your PR reporting

A year ago the IBA team decided to bust the PR agency myth around "media engagements" vs. actual PR metrics and results. We've sat on too many multi-agency reporting calls only to hear some of the "industry leading" agencies explain…