The importance of storytelling – content leads the way

Storytelling is not just for kids and campfires. ‘Narrative’ is an integral part of how we consume and understand information and is no different for B2B organizations looking to get heard. ‘Proper’ thought leadership can paint a picture. It provides…

Give your blogs wings

Winning third-party endorsement from journalists and key influencers Research shows that content is having a significant impact on B2B buying decisions. The B2B buying cycle is changing, with decision makers taking more ownership of the top of the sales and…

Get value from B2B blogging – things to get right

There can be many reasons why getting a company blog off the ground can be a bit of a chore for businesses: The investment of time and resources, the lack of skilled copywriters, the belief that their products and services…

Putting a spring in our clients’ step – the power of B2B PR

April marks the start of the second business quarter and, for a lot of countries, the start of the Easter holidays. Here at IBA, the team is looking forward to take some time to reflect on what has been an…

B2B content marketing – a simple guide to success

Putting together a content marketing campaign that helps a business grow involves having a strategy that covers content and delivery. Our free guide to B2B content marketing success explains how.

Stepping up in 2019: It’s not just trophies that can win you recognition

We are deep into awards season, a time for recognition and reflection. The recent Grammys encapsulated this spirit perfectly. Following Grammy Awards president Neil Portnow’s provocative comments in 2018 that women needed to “step up” to be considered for the…

Knock, knock – it’s everything you wish you knew about PR in 2018

Have you received a billion emails lately titled “We have updated our Privacy Policy”, “Is this goodbye?” and “Please don’t go”? If not, don’t get all #FOMO just yet! GDPR is a big deal and it will affect your business…

A month in review – technology old and new

The spirit of technology and science really caught on at the IBA office this month. To kick things off, we have been re-engineering our social media strategy to give PR professionals some “food for thought” – stats, facts and figures…

#PRFood4Thought February Roundup

The IBA #PRFood4Thought hashtag has just over a month under its belt which means it’s time for our first monthly roundup! These roundups will allow us to take a deeper dive into the months posts without the restriction of Twitter’s…

Editorial calendars – turn possible PR coverage into a sure thing

Finding articles difficult to place? Unsure on what topics journalists are going to be writing about? Simon Woolley at the IBA PressOffice, explains how editorial calendars can uncover journalist secrets and help you gain valuable press coverage. With more content…