News is not what it used to be

I often say that there is so much news about now that there isn’t any. The vast number of media channels and their huge capacity has meant that news is just not what it used to be. In consumer-speak, it’s…

Spring is here, and so are new products, markets and campaigns!

March has transpired to be a hectic month for PR and MarComms professionals worldwide - albeit primarily for royal correspondents and TV journalists - with the constant shocking stream of events getting attention...

PR lessons learned from the virtual event circuit

The IBA team has seen the good, the bad and the ugly when it comes to virtual user conferences, product launches and industry webinars - here we share four lessons learned when securing press attendance and coverage from virtual events.

Industry outlook: Distanced learning gave EdTech an opportunity to shine

Now that the world has a year’s worth of remote learning experience, how has the EdTech sector changed during the pandemic? And what does the future look like for the industry? Here’s what the experts think.

Are blogs ‘so 2020’? Not for B2B businesses!

Just like the latest social media apps, from Clubhouse to TikTok, there’s always something new ‘in vogue’. These are usually short-term and usually more tailored to the consumer market - podcasts and video, however, continue to make a name for…

Unlocking new potential, even in a crisis

In the B2B world it can be rare that events hitting the general public filter into PR plays for clients. If so, these kind of topics often require a good degree of sensitivity and in the worst case a significant…

2020: The year PR became indispensable

2020 was a year of challenges and uncertainty and while the rest of the world was shaken by a global pandemic, PR and communication professionals found themselves front and center of the global businesses stage...

Industry Spotlight: RetailTech goes the distance as consumer behaviours shift amid COVID-19 disruption

Many industry experts believe that the digital transformation of retail has been accelerated by 3-5 years as retail companies try to keep pace with the demands of more digitally-conscious and pandemic-aware consumers...

Industry spotlight: InsurTech is on course to thrive in the digital-first insurance era

With over 300 InsurTech investment deals completed last year, here’s our top six stories, predictions and trends from the most promising InsurTech companies shaking up the industry...

A fresh year calls for fresh ideas

It’s out with the old and in with the new - in with the new indeed epitomized by my arrival at IBA. I’m Georgia, the latest IBA recruit, learning my trade in PR with a face mask, social distancing, PPE…