Post by: IBA International in Monthly Roundup
This November as PR and marketing budgets are being finalized, planning for the year ahead is very much underway for our clients and the IBA team! It’s true the content lifecycle never truly stops, but what fuels this messaging engine?…
Post by: IBA International in Industry Spotlight
A global snapshot into the fraudulent trends incriminating this holiday period – and 2024.
Post by: IBA International in Comment
The gap between B2B and B2C buyer behaviors has become closer as new technologies increase expectations for information access, convenience, and service. Excellent CX is no longer solely in the domain of Amazon-type retail giants – B2B customers want it…
Post by: IBA International in Comment
The IBA team is putting generative AI to the test by asking it to predict the top B2B technology trends for 2024 onwards. We’re conducting a bit of an experiment to see how in the loop gen-AI really is on…
Post by: IBA International in Strategy
In the midst of regular algorithm updates, the SEO Color Wheel Theory has emerged to help navigate a coherent strategy.
Post by: IBA International in Monthly Roundup
This month has been all about the sort of creative thinking that is beyond ChatGPT et al – finding new hooks, trailblazing new industry ideas, getting on top of SEO
Post by: IBA International in Strategy
Ten months on since our first AI blog of the year and we have new legislation to abide by, courtesy of the EU Digital Services Act.
Post by: IBA International in Comment
What happens when you have a brand or content copycat? When another brand directly imitates your USP, or replicates your content? Well, if we follow in the steps of popular luxury hair care brand Olaplex, you use it to your…
Post by: IBA International in Comment
Taylor Swift and Beyoncé have been in the news cycle recently, and, despite their huge B2C appeal, there are some key takeaways for B2B PR and marketing professionals, particularly when it comes to crisis management and how to take control…
Post by: IBA International in Monthly Roundup
PR and Marketing activity is quickly ramping back up to a familiar pace as we close off Summer and prepare to enter the final quarter of the year. The ‘Summer Lull’ is firmly in the rear view mirror!