Six of the best MedTech developments from around the world

In a return to our popular industry spotlight series, we’re focusing on the global MedTech industry. During COVID-19, the MedTech industry has found itself both trying to detect the virus and supply frontline emergency workers with equipment to fight it...

IBA in the news: A hat-trick of B2B marketing topics hit the headlines

Following on from our last round-up of highlight IBA contributions to influential PR & marketing media outlets, the IBA team have continued to share industry thought leadership with B2B marketers.

How has Covid-19 impacted FinTech?

We’re back with the next instalment in our popular series of industry spotlights and this week we’re focusing on the FinTech industry. The coronavirus crisis has escalated the use of technology...

IBA helps the B2B sector put its best foot forward – Q4 emphasis on coverage with an eye on the future

Despite the world around us slowing down to mitigate a second wave of Covid-19, the IBA team is busier than ever as we help steer our clients into that important fourth quarter of 2020...

Taking a closer look at the state of the press release

The press release has always occupied a key role in B2B communications throughout the move from paper media to increasingly digital online platforms. Its delivery may have changed – but its strategic importance should never be in doubt.

Why verticalization offers the perfect post-COVID tonic

Initial IBA International research conducted with key B2B marketing decision-makers worldwide reveals over half of all surveyed businesses are actively exploring how to break into new markets this year...

Businesses buckle down for a good Q4 2020

With only a few weeks left until we start the final Quarter of 2020, we are entering one of the busiest periods in the PR calendar, and our focus is on helping our clients generate leads...

Growing into the new normal in agritech

COVID-19 put incredible strain on the agriculture industry globally and has exposed several vulnerabilities in the food system, such as insufficient capacity in domestic food production and labor challenges...

What does the future look like for aerospace? Industry experts weigh-in

Re-designed cabin interiors, cargo aircraft and contact-free processes become the norm The aerospace industry was one of the hardest hit by the coronavirus crisis, with flights running at an all time low capacity during the height of the pandemic –…

Pre- and post-pandemic industry activity: what the experts are saying

China changes, Boeing needs to take stock, growth in emotional empathy, manufacturing marches on… The COVID-19 pandemic has left no industry untouched as supply chains, transport links and staff availability were all heavily disrupted. The manufacturing industry was no exception,…