Post by: IBA International in Monthly Roundup
The IBA team was all bright eyed and bushy tailed as we started the New Year after a well-deserved break over the festive period!
Post by: IBA International in The Spin Bin
You have the right to remain silent… said the journalist to the subject matter expert, marketing department and PR team.
Post by: IBA International in The Spin Bin
ChatGPT was a serious wake-up call f to stop writing in Marketing Speak and Buzz Words – because ChatGPT can do it better. Now here’s what ChatGPT can’t do.
Post by: IBA International in Business Continuity Strategy
The power of a recognizable, clear, and distinctive B2B brand has often been underestimated – and underinvested.
Post by: IBA International in Strategy
The advent of ChatGPT has certainly got everyone with or without writer’s block talking. So, should PR Agencies and Marketing Pros in the B2B world be worried?
Post by: IBA International in Monthly Roundup
The final round-up of PR and placement activity from an action-packed year at IBA in 2022.
Post by: IBA International in Strategy
As we approach the end of the calendar year, we look at the key trends that will shape B2B marketing campaigns in 2023.
Post by: IBA International in Strategy
Three key trends that can help B2B companies get ahead 2023 will be a breakthrough year for B2B Marketers on traditionally B2C social media platforms: Think they’re not for you? Think again! Three key trends that can help B2B companies…
Post by: IBA International in Strategy
From the personal blogs of the early days of social media to present-day ones written by bots, blogs have come along way from their humble beginnings. But it seems, a lack of resources and low quality AI generation has led…
Post by: IBA International in Monthly Roundup
With the sweepstake for the World Cup footie done at IBA and a few grumbles about the draw, let’s ‘kick off’ with all the good news this month at IBA!