Post by: IBA International in Strategy
In the age of AI brand safety must be on the mind of PR and marketing professionals to ensure they harness the good, not the bad from AI tools.
You Heard It Here First: As The Disinformation Battle Rages On, PR Pros must stand up and be counted
Post by: IBA International in Strategy
It’s no April Fool’s joke, digital platforms spread conspiracy theories six times faster than accurate news. We may only be a quarter the way through the year but misinformation in the media landscape is still very much alive and well.…
Post by: IBA International in Strategy
If it walks like duck, swims like a duck and quacks like a duck, then it is probably a fake duck! From the 1985 Life on the Moon to September 2023 outbreaks of Ebola in Nevada, the power of fake…