Post by: IBA International in Strategy
There can be many reasons why getting a company blog off the ground can be a bit of a chore for businesses: The investment of time and resources, the lack of skilled copywriters, the belief that their products and services…
Post by: IBA International in Strategy
Putting together a content marketing campaign that helps a business grow involves having a strategy that covers content and delivery. Our free guide to B2B content marketing success explains how.
Post by: IBA International in Comment Strategy
Finding articles difficult to place? Unsure on what topics journalists are going to be writing about? Simon Woolley at the IBA PressOffice, explains how editorial calendars can uncover journalist secrets and help you gain valuable press coverage. With more content…
Post by: IBA International in Strategy
Social media is no longer just an option for B2B marketers - it is an absolute must. Here are some simple tools to measure and improve its effectiveness Many B2B companies have failed to embrace social media as a marketing…
Post by: IBA International in Strategy
Celebrating its 10-year anniversary, the hashtag has become a crucial tool when it comes to using social media for business. First used on Twitter as a way to group together topics of interest, the humble hashtag has since been added…
Post by: IBA International in Strategy
Writing to a deadline is not always easy, but is a fact of everyday life at an international PR agency – it always seems to be EOB somewhere. When it comes to copywriting, everyone tends to do things a little…
Post by: IBA International in Strategy
You’ve had your content idea. You’ve even had your briefing call. Now it’s time to sit down and write. But have you planned it all out first? Every idea needs a plan. You wouldn’t walk into the car showroom without…
Post by: IBA International in Strategy
Having a pitching strategy is crucial in winning top placements in the media. Journalists are essentially the ‘cool kids’ at school and you’re the outsider trying to score a seat at their lunch table. Getting that seat is no easy…
Post by: IBA International in Strategy
You just need to think out of the box: Amanda Rowland, PR Executive at IBA, explains 2017 has started off as busy as ever at IBA with several of our clients making major announcements or attending key events in January.…
Post by: IBA International in Guest Blog Strategy
Guest Blog by Mike Owen, Marketing Consultant, Modo Marketing The buyer journey is over 75% complete before customers reach out to sales More and more companies are looking to build relationships with social influencers Feed relevant content to establish relationships,…