Post by: IBA International in Strategy
Campaign measurement is all in the data, but it’s not just all data. A successful PR campaign is all about doing what is counted, and what counts.
You Heard It Here First: As The Disinformation Battle Rages On, PR Pros must stand up and be counted
Post by: IBA International in Strategy
It’s no April Fool’s joke, digital platforms spread conspiracy theories six times faster than accurate news. We may only be a quarter the way through the year but misinformation in the media landscape is still very much alive and well.…
Post by: IBA International in Strategy
To unscramble some misunderstandings, we delve into Cision’s recent tip sheet for winning over journalists and securing that all important earned media coverage.
Post by: IBA International in Strategy
Understanding the B2B sales funnel is just the beginning of the journey. From there on, it’s about optimizing and facilitating the way prospects and leads interact with a B2B organization online during the buying journey – think content marketing, account-based…
Post by: IBA International in Strategy
How will PR and Comms professionals step up to the plate from the Cision State of Global Comms Report?
Post by: IBA International in Strategy
How Account-Based Marketing is Giving Lead Gen Strategies a Makeover
Post by: IBA International in Strategy
Breaking through the noise and standing out from the competition – the power of Attention Marketing
Post by: IBA International in Strategy The Spin Bin
Simple steps to build Brand Equity into your 2024 B2B Marketing campaign
Post by: IBA International in Strategy
To kickstart 2024 we’ve taken a look at HubSpot’s recent Marketing, Sales, and CX Pulse Check report to see what PR and Marketing lessons from 2023 can be taken forward into the New Year
Post by: IBA International in Strategy
As EU AI discussions stall and then start again almost as quickly as Sam Altman left and then rejoined Open AI, the PRSA in the U.S. is weighing in on how to keep the use of AI in Public Relations…