Thinking of getting on the sustainably manufactured green bandwagon?

While they may not yet feel the effect, sustainability pressures for B2B organizations are just around the corner, and here at IBA we’ve been actively positioning our clients as sustainable, brand leaders in their relevant markets...

Throwback Friday: Why verticalization offers the perfect post-COVID tonic

Take a detailed walk through the benefits of pursuing verticalized content in this week’s Throwback Friday – and if you’re still hungry for more insights, download our free B2B marketing research report.

Getting the ball rolling – how do I know if my PR campaign is gaining momentum?

Signal theory and correct patterns of PR activity are never more crucial than during a campaign targeting new geographies or industries. Beware, even organizations that may have a big reputation in one industry will not necessarily become instant big news…

Busting the myth of ‘media engagements’! Three questions to ask about your PR reporting

A year ago the IBA team decided to bust the PR agency myth around "media engagements" vs. actual PR metrics and results. We've sat on too many multi-agency reporting calls only to hear some of the "industry leading" agencies explain…

The true meaning of scalable PR: Realize your marketing campaign ambitions at your own pace without paying over the odds

This blog was originally drafted in summer 2021, just as the first signs of first lockdown easing were beginning to creep through – how long ago that seems now! Its purpose was to highlight the importance of scalable PR...

PR placements and SEO – intrinsically linked

PR pros and marketing managers will be no stranger to the question from comms sceptics – “just what quantifiable value are we driving from our PR program.” For this blog, we’d like to zero in on the often-overlooked benefit of…

PR lessons learned from the virtual event circuit

The IBA team has seen the good, the bad and the ugly when it comes to virtual user conferences, product launches and industry webinars - here we share four lessons learned when securing press attendance and coverage from virtual events.

Unlocking new potential, even in a crisis

In the B2B world it can be rare that events hitting the general public filter into PR plays for clients. If so, these kind of topics often require a good degree of sensitivity and in the worst case a significant…

How can I measure the success of my PR output?

Getting the full picture of PR campaign success can benefit the marketing manager who deployed it, should be used to inform sales & marketing strategies and impact planning at the business level. Metrics from PR campaigns can be gauged on…

Content-led or contact-led PR? Why content rules in B2B media relationships

Throwback Friday – our most popular blog to date – updated as we get stuck into the final quarter of 2020 Traditional brick and mortar PR agencies just don’t get it - their standard line of ‘we know the journalist’…