Post by: IBA International in Strategy
Zero-click content rises to challenge established link-building practices.
Post by: IBA International in Strategy
Classic content with value that stands the test of time is key to a winning content marketing strategy
Post by: IBA International in Strategy
State of the Media Report 2024 reviewed, from the journalist’s PoV Imagine being a journalist, inundated with media pitches and press releases on a daily basis. As much as one in two journalists receive 50 pitches per week and most…
Post by: IBA International in Strategy
Muck Rack recently released its State of PR 2024 report, we were quick to have a detailed pick through to find out what’s new.
Post by: IBA International in Strategy
Here we dive a bit deeper into the announcements at Apple's annual Worldwide Developers Conference. We had questions on whether Apple would deliver big on its promise for new AI developments or become the latest piggy-backer on the AI bandwagon…
Post by: IBA International in Strategy
As AI fatigue sets in, the world waits for Apple’s pronouncements on AI
Post by: IBA International in Strategy
There has been digital shed loads of changes and developments in the social media industry since our piece at the beginning of the year. Today we take a deep-dive into the standout B2B social media updates you need to know!
Post by: IBA International in Strategy
A B2B marketing and PR review of the recent Bloomberg interview with Google CEO Sundar Pichai.
Post by: IBA International in Strategy
Campaign measurement is all in the data, but it’s not just all data. A successful PR campaign is all about doing what is counted, and what counts.
You Heard It Here First: As The Disinformation Battle Rages On, PR Pros must stand up and be counted
Post by: IBA International in Strategy
It’s no April Fool’s joke, digital platforms spread conspiracy theories six times faster than accurate news. We may only be a quarter the way through the year but misinformation in the media landscape is still very much alive and well.…