Is the latest OpenAI-Apple partnership an open goal for Microsoft?

Here we dive a bit deeper into the announcements at Apple's annual Worldwide Developers Conference. We had questions on whether Apple would deliver big on its promise for new AI developments or become the latest piggy-backer on the AI bandwagon…

You heard it here first: Google’s AI roadmap is now the meme of the internet!

As AI fatigue sets in, the world waits for Apple’s pronouncements on AI

It’s turbulent times in the Social Media industry – so how should B2B marketers respond?

There has been digital shed loads of changes and developments in the social media industry since our piece at the beginning of the year. Today we take a deep-dive into the standout B2B social media updates you need to know!

Google goes public with its AI roadmap – but what does that mean for Search?

A B2B marketing and PR review of the recent Bloomberg interview with Google CEO Sundar Pichai.

Quantitative vs. Qualitative data in PR

Campaign measurement is all in the data, but it’s not just all data. A successful PR campaign is all about doing what is counted, and what counts.

You Heard It Here First: As The Disinformation Battle Rages On, PR Pros must stand up and be counted

It’s no April Fool’s joke, digital platforms spread conspiracy theories six times faster than accurate news. We may only be a quarter the way through the year but misinformation in the media landscape is still very much alive and well.…

Top tips for top-tier media placements, without spending a penny

To unscramble some misunderstandings, we delve into Cision’s recent tip sheet for winning over journalists and securing that all important earned media coverage.

2024 – the year to match your digital presence to the B2B sales funnel

Understanding the B2B sales funnel is just the beginning of the journey. From there on, it’s about optimizing and facilitating the way prospects and leads interact with a B2B organization online during the buying journey – think content marketing, account-based…

The pressure is on PR and Comms teams to move the business needle as C-suite expectations keep rising

How will PR and Comms professionals step up to the plate from the Cision State of Global Comms Report?

Throwback Friday: Goodbye To The Days of Misguided “Spray and Pray” Campaigns!

How Account-Based Marketing is Giving Lead Gen Strategies a Makeover