Why verticalization offers the perfect post-COVID tonic

Initial IBA International research conducted with key B2B marketing decision-makers worldwide reveals over half of all surveyed businesses are actively exploring how to break into new markets this year...

Busting the myth of ‘media engagements’! Three questions to ask about your PR reporting

The traditional retainer and timesheet-based approach to PR and associated reporting is beginning to creak and will only continue to do so as marketing budgets come under pressure in the current global environment. Recent stats show only seven percent of…

Content-led or contact-led PR? Why content rules in B2B media relationships

Traditional bricks and mortar PR agencies just don’t get it. Their traditional line of ‘we know the journalist’ was falling down pre-COVID and has almost certainly jumped off a cliff post-COVID. These PR agencies lead with their ‘contacts’ first –…

Rise above ‘cancel culture’ – how to demonstrate industry leadership through social media

Where Twitter and Facebook are today routinely used by Hollywood celebrities, politicians and activists to call out rivals and engage in ‘cancel culture’, this is in marked contrast to B2B social activities. B2B social media used across Twitter, LinkedIn and…

The true meaning of scalable PR: Realize your marketing campaign ambitions at your own pace without paying over the odds

Businesses have several key decisions to weigh up as countries around the world begin to relax lockdown measures and draw up plans to kickstart their economies – and that includes the approach they take to launch new marketing campaigns. For…

Calling UK SMEs – the world could be your oyster post Brexit

How to navigate the marketing dilemma when every penny counts In this blog we examine how UK SMEs can expand into promising new markets after Brexit. Stay tuned as the series will next look into how the world can take…

How ‘brand stretch’ can give savvy businesses new market opportunities

After the initial shock of the COVID-19 crisis, the gradually unfolding uncertainty, and the long adjustment to the ‘new normal’, most organizations are now getting ready to plan for the future. Determination and quick thinking are required as businesses draw…

Your essential guide to content atomization and the importance of the B2B marketing content stack

A campaign-based approach to content marketing may not sound like rocket science, but the beauty of thinking about assets in terms of a content stack means you may be able to identify strengths and weaknesses in your content repository or…

Is it time to give your communications strategy a spring clean and a de-clutter?

As Q1 draws to a close, we've had enough time to reflect on 2019 and its successes. Here’s our checklist of four marketing and PR must-do’s that could help your business blossom this spring...

Stop talking to yourself – how to talk to a net new audience

Kick start your B2B marketing Here is a common challenge we hear when talking to prospective clients. They’ve strategized, planned an approach to content marketing and lined up some fantastic customer case studies. They have worked hard to distil important…