PR lessons learned from the virtual event circuit

The IBA team has seen the good, the bad and the ugly when it comes to virtual user conferences, product launches and industry webinars - here we share four lessons learned when securing press attendance and coverage from virtual events.

Unlocking new potential, even in a crisis

In the B2B world it can be rare that events hitting the general public filter into PR plays for clients. If so, these kind of topics often require a good degree of sensitivity and in the worst case a significant…

How can I measure the success of my PR output?

Getting the full picture of PR campaign success can benefit the marketing manager who deployed it, should be used to inform sales & marketing strategies and impact planning at the business level. Metrics from PR campaigns can be gauged on…

Content-led or contact-led PR? Why content rules in B2B media relationships

Throwback Friday – our most popular blog to date – updated as we get stuck into the final quarter of 2020 Traditional brick and mortar PR agencies just don’t get it - their standard line of ‘we know the journalist’…

Why verticalization offers the perfect post-COVID tonic

Initial IBA International research conducted with key B2B marketing decision-makers worldwide reveals over half of all surveyed businesses are actively exploring how to break into new markets this year...

Busting the myth of ‘media engagements’! Three questions to ask about your PR reporting

The traditional retainer and timesheet-based approach to PR and associated reporting is beginning to creak and will only continue to do so as marketing budgets come under pressure in the current global environment. Recent stats show only seven percent of…

Content-led or contact-led PR? Why content rules in B2B media relationships

Traditional bricks and mortar PR agencies just don’t get it. Their traditional line of ‘we know the journalist’ was falling down pre-COVID and has almost certainly jumped off a cliff post-COVID. These PR agencies lead with their ‘contacts’ first –…

Rise above ‘cancel culture’ – how to demonstrate industry leadership through social media

Where Twitter and Facebook are today routinely used by Hollywood celebrities, politicians and activists to call out rivals and engage in ‘cancel culture’, this is in marked contrast to B2B social activities. B2B social media used across Twitter, LinkedIn and…

The true meaning of scalable PR: Realize your marketing campaign ambitions at your own pace without paying over the odds

Businesses have several key decisions to weigh up as countries around the world begin to relax lockdown measures and draw up plans to kickstart their economies – and that includes the approach they take to launch new marketing campaigns. For…

Calling UK SMEs – the world could be your oyster post Brexit

How to navigate the marketing dilemma when every penny counts In this blog we examine how UK SMEs can expand into promising new markets after Brexit. Stay tuned as the series will next look into how the world can take…