Editorial calendars – turn possible PR coverage into a sure thing

Finding articles difficult to place? Unsure on what topics journalists are going to be writing about? Simon Woolley at the IBA PressOffice, explains how editorial calendars can uncover journalist secrets and help you gain valuable press coverage. With more content…

Made to measure – How to calculate the value from your B2B social media strategy

Social media is no longer just an option for B2B marketers - it is an absolute must. Here are some simple tools to measure and improve its effectiveness Many B2B companies have failed to embrace social media as a marketing…

A decade of the #hashtag: 7 tips on using hashtags in social posts

Celebrating its 10-year anniversary, the hashtag has become a crucial tool when it comes to using social media for business. First used on Twitter as a way to group together topics of interest, the humble hashtag has since been added…

Getting started: Quick copywriting tips for fast results

Writing to a deadline is not always easy, but is a fact of everyday life at an international PR agency – it always seems to be EOB somewhere. When it comes to copywriting, everyone tends to do things a little…

Fail to plan, plan to fail – 5 tips for drafting the perfect piece

You’ve had your content idea. You’ve even had your briefing call. Now it’s time to sit down and write. But have you planned it all out first? Every idea needs a plan. You wouldn’t walk into the car showroom without…

Pitch Perfect: 6 questions to ask yourself before pitching to a journalist

Having a pitching strategy is crucial in winning top placements in the media. Journalists are essentially the ‘cool kids’ at school and you’re the outsider trying to score a seat at their lunch table. Getting that seat is no easy…

Events are not what they used to be? They are – they’re just different!

You just need to think out of the box: Amanda Rowland, PR Executive at IBA, explains 2017 has started off as busy as ever at IBA with several of our clients making major announcements or attending key events in January.…

The rise of ‘Influencer Marketing’ in the B2B buyer journey

Guest Blog by Mike Owen, Marketing Consultant, Modo Marketing The buyer journey is over 75% complete before customers reach out to sales More and more companies are looking to build relationships with social influencers Feed relevant content to establish relationships,…

The 3 PR predictions for 2017

2016 was the year of upsets. Who would have predicted the UK voting to leave the European Union? Certainly not the polls. And who would have predicted reality TV star and self-proclaimed King of Twitter Donald Trump would have won…

Patterned, proactive, persuasive: The 3 Ps to maximize press relations impact

A successful PR campaign is built through weaving a pattern of communication. Bundling all your client’s news into one juicy package is only going to get you one piece of coverage no matter how juicy it is… unless you’re Apple…