Why does the blog get a bad rep? Crunching the numbers behind B2B blogging

From the personal blogs of the early days of social media to present-day ones written by bots, blogs have come along way from their humble beginnings. But it seems, a lack of resources and low quality AI generation has led…

Beyond attention-grabbing statistics: How to find real value in research-led content marketing

Journalists have a saying that company research reports are often a last ditch, ‘Hail Mary’ attempt by companies to grab headlines when all other ideas have run dry – but is this always the case?

The three essential elements of account-based marketing: generating revenues rather than leads

Today’s B2B buying personas have changed – they are millennials Gen X, Y and even Z! What worked today, may not work tomorrow – and the traditional marketing approach of appealing to broad groups has come under increasing scrutiny from…

‘The Death of Third-party Cookies’

Google is one of the last but the largest search platforms to still rely on third-party cookies, so an end to this usage could spark major disruption for marketing strategies.

The ‘AI century’ is here, but how effective really is it in PR?

Evidence suggests almost every industry wants a slice of the AI-pie, and it seems the public relations sphere is not immune.

Throwback Friday: Playing the long game – How brands can come off better through tough times

As businesses look to manage costs during this disruptive period, marketing and PR budgets come under review. But as our own research during the pandemic found out, in the B2B world this is an opportunity to show your business value…

The four keys to turn your Subject Matter Experts into the trusted Evangelists top tier media crave

Beware the pitfalls when extracting subject matter experts thoughts, drafting the article, and placing it in the right publication!

The power of executive profiling to boost leads and sales – and get more bang for your marketing buck

Generating new business in an uncertain landscape is no easy feat – in the B2B space, sales involve a complex network of stakeholders including buying influencers, purchasers and ratifiers.

The search is on for content-driven SEO – what’s changed in the past two years?

Last week my colleague Elizabeth Quinlan took a step outside the box of SEO into Brain Engine Optimization – this week we focus on SEO and its relationship to content marketing.

Keeping up with the Journos: What PR pros should know about the trends changing the face of journalism

As PR pros, a lot of our job relies heavily on our ability to understand the journalist’s mind, their objectives, and how to get their attention – the essential ingredients to translate outreach into coverage for client PR and marketing…