Post by: IBA International in Strategy
The Cision reports are a key PR and Marketing bellwether for industry changes and at IBA we always like to do our research and see how our experiences compare. We can then see if we need to adapt our strategies…
Post by: IBA International in Strategy
If it walks like duck, swims like a duck and quacks like a duck, then it is probably a fake duck! From the 1985 Life on the Moon to September 2023 outbreaks of Ebola in Nevada, the power of fake…
Post by: IBA International in Strategy
Turning data into media coverage using surveys, aka research, is back in the news cycle again!
Post by: IBA International in Strategy
Research shows that PR professionals are on the hunt for new software and digital solutions as global search volumes have continued to increase for almost all keywords around PR technology such as ‘PR tools’ and ‘PR database’. So, just where…
Post by: IBA International in Strategy
Already the smart tech processes of the Industry 4.0 revolution is having to bow to the human and social power of Industry 5.0. Hyper-personalization is humanizing smart tech and is one of Industry 5.0’s lead transformers, and it will also…
Post by: IBA International in Strategy
TV advertising sometimes makes consumers roll their eyes in frustration, but as B2B spend on TV advertising has doubled since 2018, more businesses clearly feel it is worth investing in, leading to a changing of the guard in commercial breaks.…
Post by: IBA International in Strategy
In the midst of regular algorithm updates, the SEO Color Wheel Theory has emerged to help navigate a coherent strategy.
Post by: IBA International in Strategy
In February, IBA weighed in on the topic de jour (or year!) of the rise of ChatGPT. Putting aside the hype and hysteria around what generative AI can and can’t do, we looked at the possibility of ChatGPT and similar…
Post by: IBA International in Strategy
With budgets under scrutiny, you don’t need advertising budget to get results, let earned media do the signalling.
Post by: IBA International in Strategy
The pandemic downtime has allowed event organizers to rethink processes, planning techniques, and metrics – so where do things stand now? Gone are the days of prioritizing vanity metrics – which, put simply, means goals that look good on paper…