Throwback Friday: AI is thrust back into the ethical spotlight with new PRSA guidelines

As EU AI discussions stall and then start again almost as quickly as Sam Altman left and then rejoined Open AI, the PRSA in the U.S. is weighing in on how to keep the use of AI in Public Relations…

Throwback Friday: The Long Arm of the Law to challenge ChatGPT and its tech relations

In February, IBA weighed in on the topic de jour (or year!) of the rise of ChatGPT. Putting aside the hype and hysteria around what generative AI can and can’t do, we looked at the possibility of ChatGPT and similar…

Throwback Friday: Hold your horses! The legal lens is on ChatGPT and similar

Can you keep pace with the rise and rise of the ‘ChatGPTs’? Cloning, copyright and ethics hit the fan

The legal lens is on ChatGPT and similar

The AI Arms race hots up, the litigators are waiting to pounce, are marketing and PR pros ready? Not another blog on ChatGPT we hear you exclaim! But we aren’t going to lecture you on how marketers can best use…