What strategies can we take into the New Year and which ones are best left behind?

To kickstart 2024 we’ve taken a look at HubSpot’s recent Marketing, Sales, and CX Pulse Check report to see what PR and Marketing lessons from 2023 can be taken forward into the New Year

Throwback Friday: The Rationale Behind The Press Release

The IBA team recently attended a webinar hosted by Agility PR on the uses of the modern newswire. With over 20 years of experience in press release distribution at leading newswire PR News, Tom Clarke, explained the ins and outs…