Post by: IBA International in Comment
According to one statistic, nearly 2,000 press releases are released by the three top newswire services every day. With more press releases being distributed and less journalists to read them, getting your news seen by the right person is becoming…
Post by: IBA International in Comment
Rio drops the PR baton Clorox picks it up and runs with it PR lessons learned from the #GreenPool incident In PR terms there's nothing worse than something unraveling in front of your eyes, while you have absolutely no control…
Post by: IBA International in Monthly Roundup
In PR terms, the arrival of summer marks the silly season when bizarre and outlandish stories start to make the headlines in want of better copy crossing the journalist's desks. In the UK our own football elite kicked off the…
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