January gives clues to the B2B Marketing “Ins” and “Outs” for 2024!

Here’s our take on What’s In and What’s Out for PR Pros 2024.

The 12 Days of Christmas PR – A festive review from IBA

December in review: With our sleigh stacked with client coverage, a reminder that a release is not just for Christmas, and our clients on top of the tree of course!

A pulse check on what’s trending this November

This November as PR and marketing budgets are being finalized, planning for the year ahead is very much underway for our clients and the IBA team! It’s true the content lifecycle never truly stops, but what fuels this messaging engine?…

The power of thinking outside the PR Box

This month has been all about the sort of creative thinking that is beyond ChatGPT et al – finding new hooks, trailblazing new industry ideas, getting on top of SEO

Fall’ing into success this September

PR and Marketing activity is quickly ramping back up to a familiar pace as we close off Summer and prepare to enter the final quarter of the year. The ‘Summer Lull’ is firmly in the rear view mirror!

Valuable lessons learned from leaning into the summer lull!

How the IBA team has leaned into the lull this August - much to our clients' success!

IBA flies out the stalls – we’re off and running into the second half of 2023

With triple-hit placements, continuing AI hype, and race winnings under our belts, let’s put an end to the silly season in journalism and PR! July is a well anticipated and talked about month in the IBA office, not because it’s…

Goodbye June, hello Summer!

It’s the end of June, so that can only mean one thing – a monthly IBA roundup! We’ve been Busy IBA Bees since our May review, despite now entering the much hyped “summer lull” – an event experienced mostly in…

Dancing round the Maypole

This month has been jam-packed at IBA – add to this back-to-back Bank Holidays, BBQ’s and a new king on the UK throne and there’s been no time to take a breather.

We’ve got a spring in our step as we leave April

It’s been a busy start to Q2 with social media support for event activity, briefing calls with subject matter experts for new content, and elevating the power of third-party research.