Post by: IBA International in Monthly Roundup
The last few months have provided one of the biggest global business shocks in the past half century, and in our 50+ year history IBA has seen a few. But one thing has never changed, our commitment to sharing knowledge,…
Post by: IBA International in Monthly Roundup
Advice for communicators has been varied during the coronavirus crisis, but we were shocked that some big-name and high retainer fee agencies were warning B2B organizations to only focus on opportunities and content for ‘down the road’ to get placements.…
Post by: IBA International in Monthly Roundup
No-one knows how long social distancing will last but it’s time to start adjusting. Here at IBA we’re helping organizations move forward and think about business post-COVID-19.
Post by: IBA International in Monthly Roundup
We were all so grateful for the extra Leap Day with February filled with long to-do lists, back to back campaigns and an intense period of media pitching...
Post by: IBA International in Monthly Roundup
April marks the start of the second business quarter and, for a lot of countries, the start of the Easter holidays. Here at IBA, the team is looking forward to take some time to reflect on what has been an…
Post by: IBA International in Monthly Roundup
We are deep into awards season, a time for recognition and reflection. The recent Grammys encapsulated this spirit perfectly. Following Grammy Awards president Neil Portnow’s provocative comments in 2018 that women needed to “step up” to be considered for the…
Post by: IBA International in Monthly Roundup
Have you received a billion emails lately titled “We have updated our Privacy Policy”, “Is this goodbye?” and “Please don’t go”? If not, don’t get all #FOMO just yet! GDPR is a big deal and it will affect your business…
Post by: IBA International in Monthly Roundup
The spirit of technology and science really caught on at the IBA office this month. To kick things off, we have been re-engineering our social media strategy to give PR professionals some “food for thought” – stats, facts and figures…
Post by: IBA International in Monthly Roundup
The IBA #PRFood4Thought hashtag has just over a month under its belt which means it’s time for our first monthly roundup! These roundups will allow us to take a deeper dive into the months posts without the restriction of Twitter’s…
Post by: IBA International in Monthly Roundup
In February, Elon Musk’s Falcon Heavy rocket had a successful test flight and sent a cherry red Tesla roadster into the orbit of Mars. With “Don’t panic”1 written on the car’s dashboard screen and David Bowie’s “Life on Mars” now…