IBA helps the B2B sector put its best foot forward – Q4 emphasis on coverage with an eye on the future

Despite the world around us slowing down to mitigate a second wave of Covid-19, the IBA team is busier than ever as we help steer our clients into that important fourth quarter of 2020...

Businesses buckle down for a good Q4 2020

With only a few weeks left until we start the final Quarter of 2020, we are entering one of the busiest periods in the PR calendar, and our focus is on helping our clients generate leads...

How IBA clients are keeping momentum up through the silliest summer season of all time

As we enter the summer months many will be having holidays, looking forward to a few relaxing days off – and maybe staying in some new locations given the current international travel restrictions! Often working around annual leaves in the…

How IBA clients have seized the initiative as lockdown eases

Whether lockdown has felt like a few weeks or a lifetime, the good news is that we seem to be coming into the exit phase – and it’s time to start capitalizing on opportunities and making up for those lost…

IBA in the news: Here’s our High Five of published articles helping marcoms professionals make sense on the ‘new norm’

The last few months have provided one of the biggest global business shocks in the past half century, and in our 50+ year history IBA has seen a few. But one thing has never changed, our commitment to sharing knowledge,…

The power of communication in a crisis: How IBA clients have reaped the rewards

Advice for communicators has been varied during the coronavirus crisis, but we were shocked that some big-name and high retainer fee agencies were warning B2B organizations to only focus on opportunities and content for ‘down the road’ to get placements.…

Getting back to business: Focus on the opportunities rather than the challenges

No-one knows how long social distancing will last but it’s time to start adjusting. Here at IBA we’re helping organizations move forward and think about business post-COVID-19.

Maintaining PR success in a busy period – leaping ahead requires a solid strategy

We were all so grateful for the extra Leap Day with February filled with long to-do lists, back to back campaigns and an intense period of media pitching...

Putting a spring in our clients’ step – the power of B2B PR

April marks the start of the second business quarter and, for a lot of countries, the start of the Easter holidays. Here at IBA, the team is looking forward to take some time to reflect on what has been an…

Stepping up in 2019: It’s not just trophies that can win you recognition

We are deep into awards season, a time for recognition and reflection. The recent Grammys encapsulated this spirit perfectly. Following Grammy Awards president Neil Portnow’s provocative comments in 2018 that women needed to “step up” to be considered for the…