Post by: IBA International in Monthly Roundup
Identifying the right time to pounce is essential for a PR pro, whether it’s identifying a timely hot topic or real-world problem, striking while the topic is hot for a journalist to personalize a pitch, or just making sure you’re…
Post by: IBA International in Monthly Roundup
We are now marching full steam ahead into the final months of 2024, and although some may argue that the most exciting months are yet to come, October has dished out its fair share of activity to keep us on…
Post by: IBA International in Monthly Roundup
Final approach to Q4, and the activity hopper is full with client events, news release momentum, and our content pipeline is full to the brim!
Post by: IBA International in Monthly Roundup
This month we’ve not let the PR momentum slow down. In order to secure upcoming coverage during a period of back-to-back summer holidays in Europe and major statutory holidays across North America, you need a flexible approach to PR programs!
Post by: IBA International in Monthly Roundup
Here’s how we put our clients on the podium this July.
Post by: IBA International in Monthly Roundup
The latest on IBA taking a leaf out of the B2C book for its B2B-focused campaigns, and vice-versa!
Post by: IBA International in Monthly Roundup
Event season is in full swing with pre and post event follow-ups, another huge primary research project fuels the content pipeline, and a new social media universe is discovered in the Fediverse.
Post by: IBA International in Monthly Roundup
This month saw the return of Earth Day – an event dedicated to promoting a sustainable future for our planet, and a day that has not been lost on our clients, who have embraced the sustainability theme with open arms.
Post by: IBA International in Monthly Roundup
St Patrick’s Day may have been a couple of weeks ago and the Irish raiders may have won the day at the world-renowned Cheltenham jump racing Festival, but a little leprechaun must have sprinkled its magic on the IBA office…
Post by: IBA International in Monthly Roundup
We’re back again with another jam-packed recap on this month’s activities, as it’s not just Taylor Swift and the Super Bowl that’s making headlines!