Budget cuts, new media formats, and of course AI: What’s on the B2B marketing radar right now

The year’s halfway point is in sight and we’re keen to see what trends have come to fruition and what factors are still at play for PR and Marketing teams.

Bringing behavioral science into content marketing and the sales cycle

IBA and its press relations campaigns are rooted in communications theory – so we’re no stranger to looking at B2B communications through a scientific lens. This week, we’re talking about the psychology behind prospecting, why and how buyers make purchasing…

Throwback Friday: The Rationale Behind The Press Release

The IBA team recently attended a webinar hosted by Agility PR on the uses of the modern newswire. With over 20 years of experience in press release distribution at leading newswire PR News, Tom Clarke, explained the ins and outs…

With advertising spend set to stall, content marketers need to get creative

Content Marketing is high on the agenda at the moment, with budgets being squeezed amid global economic uncertainty, extracting the maximum value from content marketing activities will be a key priority.