The 12 Days of Christmas PR – A festive review from IBA

December in review: With our sleigh stacked with client coverage, a reminder that a release is not just for Christmas, and our clients on top of the tree of course!

Throwback Friday: AI is thrust back into the ethical spotlight with new PRSA guidelines

As EU AI discussions stall and then start again almost as quickly as Sam Altman left and then rejoined Open AI, the PRSA in the U.S. is weighing in on how to keep the use of AI in Public Relations…

A pulse check on what’s trending this November

This November as PR and marketing budgets are being finalized, planning for the year ahead is very much underway for our clients and the IBA team! It’s true the content lifecycle never truly stops, but what fuels this messaging engine?…

Keeping the Ho-Ho-Ho in Holiday fraud!

A global snapshot into the fraudulent trends incriminating this holiday period – and 2024.

Who said Black Friday was reserved for B2C? It’s time for B2B brands to join in the action!

The gap between B2B and B2C buyer behaviors has become closer as new technologies increase expectations for information access, convenience, and service. Excellent CX is no longer solely in the domain of Amazon-type retail giants – B2B customers want it…

We look into ChatGPT’s crystal ball for 2024

The IBA team is putting generative AI to the test by asking it to predict the top B2B technology trends for 2024 onwards. We’re conducting a bit of an experiment to see how in the loop gen-AI really is on…

Throwback Friday: Taking the guesswork out of marketing with content intelligence

In the midst of regular algorithm updates, the SEO Color Wheel Theory has emerged to help navigate a coherent strategy.

The power of thinking outside the PR Box

This month has been all about the sort of creative thinking that is beyond ChatGPT et al – finding new hooks, trailblazing new industry ideas, getting on top of SEO

Throwback Friday: AI is put under the stress test of the law

Ten months on since our first AI blog of the year and we have new legislation to abide by, courtesy of the EU Digital Services Act.

The dupe to dupe the dupers: the B2B takeaways from the Olaplex marketing campaign

What happens when you have a brand or content copycat? When another brand directly imitates your USP, or replicates your content? Well, if we follow in the steps of popular luxury hair care brand Olaplex, you use it to your…