The consumerization of B2B marketing

Digital marketing can be divided into paid, owned and earned media Earned media is the icing on the marketing cake when engaging audiences Companies should follow the trifecta rule for content marketing - Pay for it, Own it, Earn it!…

Teflon Trump’s amazing exploitation of ‘earned’ media

Is Clinton's lack of earned media prolonging her struggle with Sanders? Trump's controversial nature pulls in billions in earned media Twitter has remained Trump's most valuable tool, exploited 24x7 So who would have thought it. Hillary Clinton had just one…

Getting closer to your sales team – marketing and PR is part of your sales process

Many companies are producing great content, but is it benefiting the revenue cycle? Getting buy-in from your sellers is the key Setting up an asset library helps the bottom line We've all been there when it comes to requests for…

The classical triangulation theory behind the perfect tweet

Even Cicero could learn from Donald Trump He uses classical three touch-point structure to support all his hidden agendas... ...And gain traction in his target audience Trump tweets a lot – see my previous blog about his through the night…

All the Presidents game: How Reality TV and Twitter became comrades in arms for Donald Trump

Donald Trump is following a long tradition for Presidential hopefuls He that masters the communications tools of the day, triumphs Trump adds Twitter to Reality TV to form a new and deadly winning combination “We have a movement here” sound…