Thinking of jumping on the Twitter bandwagon Mr Musk? Here’s a breakdown of three #trends we’re all tweeting about

In the B2B world, the power of social media can sometimes be underestimated or even deemed “too B2C” – but it would be a mistake to ignore the benefits social media marketing can bring to PR and marketing strategies.

Brand building or prospect hunting? ‘Vanity PR’ coverage vs pipeline growth

There has often been conflict when it comes to B2B PR campaign focus and planning. C-level executives are looking at big picture features in national and international titles for brand building, while sales and marketing departments, want to get content…

B2B marketing is essential to take the customer through the digital sales funnel

The pandemic and resulting digital shift has had a profound impact not just on the way we go about our working day in business, but on our purchasing habits – and that’s as true for B2B buyers as it is…

Throwback Friday: Farewell to the European Super League (we hardly knew ye) and Hello to the World Cup… PR lessons still to be learned?

Throwback Friday: It takes a pretty large story to break through a news cycle dominated by Covid fog and the aftermath of a royal funeral, but well into the watershed hours Sunday night marked the start of a media whirlwind...

Lessons learned from marketing on social media

Look at Tiktok – did any of us really know what the platform was before the pandemic hit? It now adds eight users every second. Using the power of social media to converse with a business audience is now essential…

International Women’s Day in PR: What every B2B marketer should know

For B2B businesses, International Women’s Day has also become a key marketing opportunity to raise awareness and push for significant gender changes. Many consumers believe that brands can do more to drive social change than government bodies...

Crisis management – A B2B PR guide to help a company through a brewing crisis

In today’s immediate digital communications environment, companies have very little time to react to a sudden PR crisis before public opinion steps in. So, what can be done to protect against the power of the internet, and what can be…

Three takeaways from the 2021 Global Comms report

The ability to constantly assess how to continue to convey the correct message to the correct audience is something every PR Professional needs to ponder. So hot off the press is IBA on some of the Global Comms Report’s key…

Power to the Press Release! A closer look at the State of the Press Release in 2021 – how to exploit the opportunities that it creates

Many might think it would be easier to just write off the press release at this stage, but it would be a mistake - it’s a crucial tool in any organization’s PR toolbox.

Throwback Friday: IBA In The News: IBA makes the headlines with some key B2B marketing issues

Following on from our last round-up of highlight IBA contributions to influential PR & marketing media outlets, the IBA team have continued to share industry thought leadership with B2B marketers.