Post by: IBA International in Strategy
Today’s B2B buying personas have changed – they are millennials Gen X, Y and even Z! What worked today, may not work tomorrow – and the traditional marketing approach of appealing to broad groups has come under increasing scrutiny from…
Post by: IBA International in Strategy
Google is one of the last but the largest search platforms to still rely on third-party cookies, so an end to this usage could spark major disruption for marketing strategies.
Post by: IBA International in Strategy
Evidence suggests almost every industry wants a slice of the AI-pie, and it seems the public relations sphere is not immune.
Post by: IBA International in Strategy
As businesses look to manage costs during this disruptive period, marketing and PR budgets come under review. But as our own research during the pandemic found out, in the B2B world this is an opportunity to show your business value…
Post by: IBA International in Strategy
Beware the pitfalls when extracting subject matter experts thoughts, drafting the article, and placing it in the right publication!
Post by: IBA International in Strategy
Generating new business in an uncertain landscape is no easy feat – in the B2B space, sales involve a complex network of stakeholders including buying influencers, purchasers and ratifiers.
Post by: IBA International in Strategy
Last week my colleague Elizabeth Quinlan took a step outside the box of SEO into Brain Engine Optimization – this week we focus on SEO and its relationship to content marketing.
Post by: IBA International in Strategy
As PR pros, a lot of our job relies heavily on our ability to understand the journalist’s mind, their objectives, and how to get their attention – the essential ingredients to translate outreach into coverage for client PR and marketing…
Post by: IBA International in Strategy
Marketing managers are still finding it difficult to justify the cost of PR and marketing services when the ROI is so vague and shrouded by some 170 different types of metrics the DMA found to be in use. With this…
Post by: IBA International in Strategy
The types of strategy available to marketers in recent years has become endless. Let’s take a look at a marketing method that has not been as intensively explored as some of the more popular alternatives, and how it can be…