Why does the blog get a bad rep? Crunching the numbers behind B2B blogging

From the personal blogs of the early days of social media to present-day ones written by bots, blogs have come along way from their humble beginnings. But it seems, a lack of resources and low quality AI generation has led…

The ‘AI century’ is here, but how effective really is it in PR?

Evidence suggests almost every industry wants a slice of the AI-pie, and it seems the public relations sphere is not immune.

Will AI take away our content creation jobs?

Research by Deloitte shows almost half of U.S. business executives expect AI to be critical for their operations by the end of 2020. The latest Gartner Hype Cycle shows us that adoption of most technologies associated with AI – such…