Post by: IBA International in Strategy
As EU AI discussions stall and then start again almost as quickly as Sam Altman left and then rejoined Open AI, the PRSA in the U.S. is weighing in on how to keep the use of AI in Public Relations…
Post by: IBA International in Strategy
Ten months on since our first AI blog of the year and we have new legislation to abide by, courtesy of the EU Digital Services Act.
Post by: IBA International in Strategy
In February, IBA weighed in on the topic de jour (or year!) of the rise of ChatGPT. Putting aside the hype and hysteria around what generative AI can and can’t do, we looked at the possibility of ChatGPT and similar…
Post by: IBA International in Strategy
Can you keep pace with the rise and rise of the ‘ChatGPTs’? Cloning, copyright and ethics hit the fan
Post by: IBA International in Strategy
The AI Arms race hots up, the litigators are waiting to pounce, are marketing and PR pros ready? Not another blog on ChatGPT we hear you exclaim! But we aren’t going to lecture you on how marketers can best use…
Post by: IBA International in The Spin Bin
ChatGPT was a serious wake-up call f to stop writing in Marketing Speak and Buzz Words – because ChatGPT can do it better. Now here’s what ChatGPT can’t do.
Post by: IBA International in Strategy
The advent of ChatGPT has certainly got everyone with or without writer’s block talking. So, should PR Agencies and Marketing Pros in the B2B world be worried?