Post by: IBA International in Monthly Roundup
It’s been a busy start to Q2 with social media support for event activity, briefing calls with subject matter experts for new content, and elevating the power of third-party research.
Post by: IBA International in Monthly Roundup
The team has been working non-stop to put the finishing touches to Q1 activity and keep an eye on ramping up new campaigns for our clients.
Post by: IBA International in Strategy
Beware the pitfalls when extracting subject matter experts thoughts, drafting the article, and placing it in the right publication!
Post by: IBA International in Strategy
Generating new business in an uncertain landscape is no easy feat – in the B2B space, sales involve a complex network of stakeholders including buying influencers, purchasers and ratifiers.