Post by: IBA International in Strategy
Journalists have a saying that company research reports are often a last ditch, ‘Hail Mary’ attempt by companies to grab headlines when all other ideas have run dry – but is this always the case?
Post by: IBA International in Comment
We’re about to release our eye-opening international market research report. IBA Primary Research highlights how B2B businesses across the globe see market opportunities for international business – and identify obstacles on the way.