![](https://www.iba-international.com/blog/wp-content/uploads/2023/03/business-gd4ff054ac-blog.png)
Post by: IBA International in Strategy
There are more PR pros vying for journalist attention than ever before – now standing at 6.2 PR pros for every one journalist! It’s brutal out here!
![](https://www.iba-international.com/blog/wp-content/uploads/2020/09/pexels-madison-inouye-1577882-blogheader.jpg)
Post by: IBA International in Comment
The press release has always occupied a key role in B2B communications throughout the move from paper media to increasingly digital online platforms. Its delivery may have changed – but its strategic importance should never be in doubt.