New research shows dissatisfaction with PR and marketing agency performance as B2B organizations plan their post-COVID and Brexit recovery

Primary research from IBA International finds only 11% of B2B organizations are satisfied with their existing PR and marketing communications agencies 40% of marketing managers admit they find it difficult to measure agency contribution to the overall business Key issues…

New research finds majority of B2B organizations plotting new ways forward after COVID-19 and Brexit negotiations

IBA International, a leading B2B marketing communications consultancy, today announced the findings of a primary research report on how B2B organizations are proactively adjusting to implement new ways to do business following the Covid-19 emergency and Brexit trading changes...