The Queen’s cross-generational appeal – an IBA Vox Pop

In today’s IBA blog, we pay our own tribute to Her Majesty Queen Elizabeth II.

IBA In The News: Our views on PR strategy are in demand

It’s been a few months since our last round-up of IBA contributions to influential PR and marketing media outlets, so we thought it a good time to bring you all up to speed...

Throwback Friday: New Research Shows Dissatisfaction With PR And Marketing Agency Performance As B2B Organizations Plan Their Recovery

In Q4 last year, IBA felt it timely to conduct a global survey into PR & Marketing agency support. We found out that only 11% of marketers are happy with their overall effectiveness of PR agencies activities.

IBA International announces the Global Outreach Hub – B2B marketing communications made easy and low cost

New high-impact, low-cost, global PR support package launched for organizations looking to boost marketing drives and enter new markets 2021 post-Brexit and hopefully post-pandemic Launch follows IBA primary research that finds B2B organizations feel expansion and recovery plans are held…

New research shows dissatisfaction with PR and marketing agency performance as B2B organizations plan their post-COVID and Brexit recovery

Primary research from IBA International finds only 11% of B2B organizations are satisfied with their existing PR and marketing communications agencies 40% of marketing managers admit they find it difficult to measure agency contribution to the overall business Key issues…

New research finds majority of B2B organizations plotting new ways forward after COVID-19 and Brexit negotiations

IBA International, a leading B2B marketing communications consultancy, today announced the findings of a primary research report on how B2B organizations are proactively adjusting to implement new ways to do business following the Covid-19 emergency and Brexit trading changes...