Putting vanity metrics in perspective: The power of meaningful data-driven insights to boost marketing effectiveness

Post by: IBA International in Comment
We’ve said it before, and we’ll say it again, it’s not always the big news outlets and excessive UVPMs that give marketers the most worthwhile metrics or results. The DMA research report seems to agree.
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17 Jun 2022
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Throwback Friday: It seems some things just don’t get better – is marketing effectiveness just drowning in a sea of metrics?

Post by: IBA International in Strategy
Marketing managers are still finding it difficult to justify the cost of PR and marketing services when the ROI is so vague and shrouded by some 170 different types of metrics the DMA found to be in use. With this…
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01 Jun 2022
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