Budget cuts, new media formats, and of course AI: What’s on the B2B marketing radar right now

The year’s halfway point is in sight and we’re keen to see what trends have come to fruition and what factors are still at play for PR and Marketing teams.

Industry Spotlight: The end of cash as we know it

From making payment (sound)waves to connected cars buying groceries and paying tolls, and who remembers BlackBerry – well it’s back – the latest instalment in our industry spotlight series explores the new payment frontier of PayTech.

A B2B marketing makeover: Gaining a clearer picture of the new B2B customer in 2023

As we approach the end of the calendar year, we look at the key trends that will shape B2B marketing campaigns in 2023.

2023 will see B2C social media platforms break into B2B marketing – are you ready for the wake-up call?

Three key trends that can help B2B companies get ahead 2023 will be a breakthrough year for B2B Marketers on traditionally B2C social media platforms: Think they’re not for you? Think again! Three key trends that can help B2B companies…

No tricks, only treats this month, as event support and trend jacking research highlight a sweet October

From placement levels scarier than the Halloween franchise, to hunting down journalists, and some frighteningly successful trends research – here’s the lowdown on everything IBA in the last month.

What to expect in 2022? Four essentials for PR and Marketing to take on board in the coming year

The year 2021 was full of uncertainty and evolution which reshaped the PR and marketing landscape and business agendas alike. The world had to face a continuation of a global pandemic, climate change challenges, supply chains issues, and remote working…