Post by: IBA International in Comment Uncategorized
Digital marketing can be divided into paid, owned and earned media Earned media is the icing on the marketing cake when engaging audiences Companies should follow the trifecta rule for content marketing - Pay for it, Own it, Earn it!…
Post by: IBA International in Monthly Roundup
It seems a lot of PR companies spend their time filling out time sheets just to show how much effort they've put into making no progress for their clients. And funnily enough, it always seems to be the client's fault…
Post by: IBA International in Comment
Is Clinton's lack of earned media prolonging her struggle with Sanders? Trump's controversial nature pulls in billions in earned media Twitter has remained Trump's most valuable tool, exploited 24x7 So who would have thought it. Hillary Clinton had just one…
Platforms for success in B2B marketing