Post by: IBA International in Comment
Like everyone else, I'm sure you haven't missed the news of Pokémon Go taking the world by storm, combining augmented reality with your everyday smart phone. Children, adults, the IBA editorial team – everyone's wandering around outside with their eyes…
Post by: IBA International in Strategy
Hot topics can equal hot coverage The hijacking trifecta: issue, position, expert Finding the right balance is essential The summer has arrived, and that means many in the B2B world have the out-of-office on, and are enjoying soaking up the…
Post by: IBA International in Comment
This year is IBA’s Golden Jubilee – 50 years as a publishing house, journalist hot shop and international Press Relations pioneer. The company was the first publishing house 50 years ago to launch a magazine helping accountants to use information…
Post by: IBA International in Monthly Roundup
This month the UK has been center stage on the political scene and in media terms courtesy of the 'Brexit' referendum and the England soccer team's early exit from the Euro 2016 Championships. Despite these excitements IBA's worldwide activities carried…
What not to share – a quick and dirty guide to social media B2B content