What not to share – a quick and dirty guide to social media B2B content

Whatever your social media marketing goals - driving traffic, connecting with influencers, nurturing leads, or grabbing some brand awareness - unless you are sharing the right kind of content you may as well just frame it on the wall of…

Take a lesson from Pokémon Go – bring PR campaigns to virtual life

Like everyone else, I'm sure you haven't missed the news of Pokémon Go taking the world by storm, combining augmented reality with your everyday smart phone. Children, adults, the IBA editorial team – everyone's wandering around outside with their eyes…

Pulling off the perfect Hot Topic heist

Hot topics can equal hot coverage The hijacking trifecta: issue, position, expert Finding the right balance is essential The summer has arrived, and that means many in the B2B world have the out-of-office on, and are enjoying soaking up the…

Confessions of an IBA journalist

This year is IBA’s Golden Jubilee – 50 years as a publishing house, journalist hot shop and international Press Relations pioneer. The company was the first publishing house 50 years ago to launch a magazine helping accountants to use information…

Spotlight on Europe – it’s business as usual

This month the UK has been center stage on the political scene and in media terms courtesy of the 'Brexit' referendum and the England soccer team's early exit from the Euro 2016 Championships. Despite these excitements IBA's worldwide activities carried…