Post by: IBA International in Strategy
In my last blog, I spoke about how company executives are at risk of blundering into a controversial or negative comment if they are unsuitably prepared for a press interview, and the topics they should stick to discussing. We’ve been…
Post by: IBA International in Comment
Social analytics predicted Trump's election. Big data is no data if it's wrong data. Pollsters get big wakeup call Forgotten Man & Woman versus Four More Years. Twitter stats you need to know , They'll shock or rock you Make…
Post by: IBA International in Monthly Roundup
An article published by the World Economic forum earlier this year described businesses looking at social media as simply 'nice to have'. At IBA, we often come across B2B organisations that are still guilty of this – and the longer…
Lies, damn lies and statistics, research and opinion polls!