Content-led or contact-led PR? Why content rules in B2B media relationships

Throwback Friday – our most popular blog to date – updated as we get stuck into the final quarter of 2020 Traditional brick and mortar PR agencies just don’t get it - their standard line of ‘we know the journalist’…

Six of the best MedTech developments from around the world

In a return to our popular industry spotlight series, we’re focusing on the global MedTech industry. During COVID-19, the MedTech industry has found itself both trying to detect the virus and supply frontline emergency workers with equipment to fight it...

IBA in the news: A hat-trick of B2B marketing topics hit the headlines

Following on from our last round-up of highlight IBA contributions to influential PR & marketing media outlets, the IBA team have continued to share industry thought leadership with B2B marketers.

How has Covid-19 impacted FinTech?

We’re back with the next instalment in our popular series of industry spotlights and this week we’re focusing on the FinTech industry. The coronavirus crisis has escalated the use of technology...