Pre- and post-pandemic industry activity: what the experts are saying

China changes, Boeing needs to take stock, growth in emotional empathy, manufacturing marches on… The COVID-19 pandemic has left no industry untouched as supply chains, transport links and staff availability were all heavily disrupted. The manufacturing industry was no exception,…

COVID-19 has put regional news under the spotlight – at a time when we need it most

The coronavirus pandemic has forced us all to pause and take stock of our lives over the past few months. Socializing with friends, visiting family members and jetting off on holiday are things we’ve all taken for granted at some…

Busting the myth of ‘media engagements’! Three questions to ask about your PR reporting

The traditional retainer and timesheet-based approach to PR and associated reporting is beginning to creak and will only continue to do so as marketing budgets come under pressure in the current global environment. Recent stats show only seven percent of…

Content-led or contact-led PR? Why content rules in B2B media relationships

Traditional bricks and mortar PR agencies just don’t get it. Their traditional line of ‘we know the journalist’ was falling down pre-COVID and has almost certainly jumped off a cliff post-COVID. These PR agencies lead with their ‘contacts’ first –…

Rise above ‘cancel culture’ – how to demonstrate industry leadership through social media

Where Twitter and Facebook are today routinely used by Hollywood celebrities, politicians and activists to call out rivals and engage in ‘cancel culture’, this is in marked contrast to B2B social activities. B2B social media used across Twitter, LinkedIn and…

The true meaning of scalable PR: Realize your marketing campaign ambitions at your own pace without paying over the odds

Businesses have several key decisions to weigh up as countries around the world begin to relax lockdown measures and draw up plans to kickstart their economies – and that includes the approach they take to launch new marketing campaigns. For…

How IBA clients have seized the initiative as lockdown eases

Whether lockdown has felt like a few weeks or a lifetime, the good news is that we seem to be coming into the exit phase – and it’s time to start capitalizing on opportunities and making up for those lost…

IBA in the news: Here’s our High Five of published articles helping marcoms professionals make sense on the ‘new norm’

The last few months have provided one of the biggest global business shocks in the past half century, and in our 50+ year history IBA has seen a few. But one thing has never changed, our commitment to sharing knowledge,…

Calling UK SMEs – the world could be your oyster post Brexit

How to navigate the marketing dilemma when every penny counts In this blog we examine how UK SMEs can expand into promising new markets after Brexit. Stay tuned as the series will next look into how the world can take…

Targeting your B2B content strategy is more than just a numbers game

Focus on high UVPM and audience figures can mean missing key buying personas Digital marketing has transformed B2B PR and communications – and rightfully so. PR has increasingly had to become a lead generation tool and the C-suite want quantifiable…