COVID-19: How mainstream media weaponized bad news – and is history repeating itself?

It’s that time of the week again! Last year we looked at how national newspapers were reporting on the pandemic, with lockdown hindsight and panic-induced articles around supermarket shortages. Ring a bell?

The clock is TikTok-ing down for B2B marketing

With TikTok videos being short, sharp and structured, it’s hard to stop the endless scrolling we catch ourselves doing. This has inevitably meant B2C influencing has already found its way on to the app – but does TikTok have any…

Industry spotlight: Estate agents and buyers climb the digital property ladder with new PropTech innovations

From virtual interactive tours and eSignatures to Smart Homes, drones and hyper-localized advertising, our latest industry spotlight explores the top five PropTech innovations disrupting the traditional real estate and property management ecosystems...

Building momentum in the not so silly season

As the old tale goes, when August hits the work slows down due to holiday disruption, but not here at IBA. This month has been another success, keeping us busy through the “silly season”. So, let’s get straight to it!