The power of words – without knowing it, you just told the media a lot about you

From columnists and editors to special correspondents and hacks, all of us often go by the simple moniker ‘wordsmiths’. Words do more than provide scrabble fodder. They shape our perceptions – about life, about governments, about business.

No more Covid stories, please: A deep-dive into the state of the global media 2021

The latest annual instalment of the ‘Global State of the Media Report’, published by PR and Marketing intelligence company Cision, provides us with an extensive update on what makes journalists tick in 2021, from story types and media challenges through…

Landmark deals, podcasts and tight deadlines – all in a month’s work

The May weather may have been hit and miss (certainly in the UK!), but this has not dampened team spirit or the start of Q2 here at IBA International ­ – positivity, productivity and a whole lot of press activity…

How B2B companies can own the News narrative

We’ve discussed News as Entertainment and News as a Narrative, all illustrated by the Main Stream Media and its obsession with readership and clickbait in the brave new world of Twitter, Facebook, Instagram, TikTok – they keep on coming...

Why now is the time to roll out your marketing campaigns to reach new markets and new geographies

2020 throwback: After unprecedented global disruption, businesses are looking to revive plans to reach new markets and geographies. But how do they move their products and services into markets where...

News is not what it used to be – It’s a narrative… but who owns it?

In the first part of this short trilogy on news, I argued that news is now part of the entertainment industry by bringing three witnesses to the stand. I now bring to the news stand that news is now a…

Q2 is underway, businesses are optimistic, the bars are open and holidays are on the horizon

Q2 at IBA marks the start of a new work experience intern. I am Lois, and have joined the team, eager to learn the diverse trade of B2B PR through IBA’s unique strategies. After reviewing the first quarter, I have…

Farewell to the European Super League, we hardly knew ye

It takes a pretty large story to break through a news cycle dominated by Covid fog and the aftermath of a royal funeral, but well into the watershed hours Sunday night marked the start of a media whirlwind...

A look back at Prince Philip’s relationship with the press over seven decades of service

While there is admittedly little crossover between Royal life and our main area of expertise in delivering international B2B PR, there are several key milestones and lessons that can be taken from Prince Philip’s relationship with the media – including…

News is not what it used to be

I often say that there is so much news about now that there isn’t any. The vast number of media channels and their huge capacity has meant that news is just not what it used to be. In consumer-speak, it’s…