Post by: IBA International in Monthly Roundup
It’s time for our final blog of 2021! There are three words we would use describe this year: content, placements and growth.
Post by: IBA International in Comment
The ability to constantly assess how to continue to convey the correct message to the correct audience is something every PR Professional needs to ponder. So hot off the press is IBA on some of the Global Comms Report’s key…
Post by: IBA International in Monthly Roundup
As we are getting into the colder season (or summer depending on your hemisphere!) IBA is coming in with some hot new news straight from our buzzing office.
Post by: IBA International in Industry Spotlight
In this next instalment of our Industry Spotlight series, we pick up from where we left off from our previous AgriTech blog, and take a look at the key technologies shaping the food production industry...
Post by: IBA International in Comment
Many might think it would be easier to just write off the press release at this stage, but it would be a mistake - it’s a crucial tool in any organization’s PR toolbox.
Post by: IBA International in News
In Q4 last year, IBA felt it timely to conduct a global survey into PR & Marketing agency support. We found out that only 11% of marketers are happy with their overall effectiveness of PR agencies activities.
Post by: IBA International in Industry Spotlight
Our industry spotlight this week comes with a timely twist, linking to some of the hot button energy, utilities and resources issues on the agenda at COP26 right now...
Post by: IBA International in Monthly Roundup
I’m Joshua, the latest recruit to IBA’s team, excited and eager to learn the ins and outs of international PR and marketing. Here’s my take on the opening month to IBA’s Q4 2021.
Post by: IBA International in Comment
Following on from our last round-up of highlight IBA contributions to influential PR & marketing media outlets, the IBA team have continued to share industry thought leadership with B2B marketers.
Post by: IBA International in Comment
That is the question…and digitally focused PR is the answer One of our most well-read recent strategy blogs was a piece we wrote on the link between PR and SEO – a relationship not all marketers are aware of. In…