Industry spotlight: The technology helping us all eat, drink and be merry over the holiday season

In this next instalment of our Industry Spotlight series, we pick up from where we left off from our previous AgriTech blog, and take a look at the key technologies shaping the food production industry...

Power to the Press Release! A closer look at the State of the Press Release in 2021 – how to exploit the opportunities that it creates

Many might think it would be easier to just write off the press release at this stage, but it would be a mistake - it’s a crucial tool in any organization’s PR toolbox.

Throwback Friday: New Research Shows Dissatisfaction With PR And Marketing Agency Performance As B2B Organizations Plan Their Recovery

In Q4 last year, IBA felt it timely to conduct a global survey into PR & Marketing agency support. We found out that only 11% of marketers are happy with their overall effectiveness of PR agencies activities.

Industry Spotlight: Energy & Utilities say goodbye to king Coal and ushers in a green revolution at COP26

Our industry spotlight this week comes with a timely twist, linking to some of the hot button energy, utilities and resources issues on the agenda at COP26 right now...