Post by: IBA International in Monthly Roundup
The final round-up of PR and placement activity from an action-packed year at IBA in 2022.
Post by: IBA International in Strategy
As we approach the end of the calendar year, we look at the key trends that will shape B2B marketing campaigns in 2023.
Post by: IBA International in Strategy
Three key trends that can help B2B companies get ahead 2023 will be a breakthrough year for B2B Marketers on traditionally B2C social media platforms: Think they’re not for you? Think again! Three key trends that can help B2B companies…
Post by: IBA International in Strategy
From the personal blogs of the early days of social media to present-day ones written by bots, blogs have come along way from their humble beginnings. But it seems, a lack of resources and low quality AI generation has led…