Why does the blog get a bad rep? Crunching the numbers behind B2B blogging

From the personal blogs of the early days of social media to present-day ones written by bots, blogs have come along way from their humble beginnings. But it seems, a lack of resources and low quality AI generation has led…

Black Friday, Cyber Monday and the World Cup – is there any added time for B2B PR?

With the sweepstake for the World Cup footie done at IBA and a few grumbles about the draw, let’s ‘kick off’ with all the good news this month at IBA!

Beyond attention-grabbing statistics: How to find real value in research-led content marketing

Journalists have a saying that company research reports are often a last ditch, ‘Hail Mary’ attempt by companies to grab headlines when all other ideas have run dry – but is this always the case?

The three essential elements of account-based marketing: generating revenues rather than leads

Today’s B2B buying personas have changed – they are millennials Gen X, Y and even Z! What worked today, may not work tomorrow – and the traditional marketing approach of appealing to broad groups has come under increasing scrutiny from…

‘The Death of Third-party Cookies’

Google is one of the last but the largest search platforms to still rely on third-party cookies, so an end to this usage could spark major disruption for marketing strategies.

No tricks, only treats this month, as event support and trend jacking research highlight a sweet October

From placement levels scarier than the Halloween franchise, to hunting down journalists, and some frighteningly successful trends research – here’s the lowdown on everything IBA in the last month.

Throwback Friday: The clock is TikTok-ing down for B2B marketing

New research on video usage for social media marketing underlines the growing influence of TikTok in this Throwback post.

The ‘AI century’ is here, but how effective really is it in PR?

Evidence suggests almost every industry wants a slice of the AI-pie, and it seems the public relations sphere is not immune.

Throwback Friday: Playing the long game – How brands can come off better through tough times

As businesses look to manage costs during this disruptive period, marketing and PR budgets come under review. But as our own research during the pandemic found out, in the B2B world this is an opportunity to show your business value…

A week at IBA – and a whistle-stop tour of executive profiling, trend jacking, and horses for courses

New recruit Sam Walker brings us his whistle-stop tour of his first week at IBA, from TikTok to global supply chain issues, webchat to humanizing AI, and with a horse thrown in for good measure