Post by: IBA International in Strategy
The AI Arms race hots up, the litigators are waiting to pounce, are marketing and PR pros ready? Not another blog on ChatGPT we hear you exclaim! But we aren’t going to lecture you on how marketers can best use…
Post by: IBA International in Industry Spotlight
From making payment (sound)waves to connected cars buying groceries and paying tolls, and who remembers BlackBerry – well it’s back – the latest instalment in our industry spotlight series explores the new payment frontier of PayTech.
Post by: IBA International in Strategy
This week, the IBA team attended a webinar by Roxhill Media on the dos and don’ts for pitching to broadcast TV. Former Head of BBC Somerset and TV news veteran, Clinton Rodgers, led the discussion and his talking points got…
Post by: IBA International in Monthly Roundup
The IBA team was all bright eyed and bushy tailed as we started the New Year after a well-deserved break over the festive period!