We’ve got a spring in our step as we leave April

It’s been a busy start to Q2 with social media support for event activity, briefing calls with subject matter experts for new content, and elevating the power of third-party research.

Throwback Friday: There’s more to sustainable marketing than ‘greenwashing’

A throwback to two years ago, where PR and marketing greenwashing was just coming under the spotlight.

AI – it’s not called artificial for nothing

PR and Marketing Pros: A case study in algorithm fail, critical thinking win

What a difference a year makes in strategic marketing communications!

IBA analyzes key data from the PRWeek/Cision State of Global Comms Report 2023