Post by: IBA International in Monthly Roundup
It’s the end of June, so that can only mean one thing – a monthly IBA roundup! We’ve been Busy IBA Bees since our May review, despite now entering the much hyped “summer lull” – an event experienced mostly in…
Post by: IBA International in Strategy
With budgets under scrutiny, you don’t need advertising budget to get results, let earned media do the signalling.
Post by: IBA International in Strategy
The pandemic downtime has allowed event organizers to rethink processes, planning techniques, and metrics – so where do things stand now? Gone are the days of prioritizing vanity metrics – which, put simply, means goals that look good on paper…
Post by: IBA International in Strategy
The Drum recently highlighted that 61% of B2B tech buyers believe corporate brand messaging is too vague to actively represent their brand and attract buyers.
Post by: IBA International in Monthly Roundup
This month has been jam-packed at IBA – add to this back-to-back Bank Holidays, BBQ’s and a new king on the UK throne and there’s been no time to take a breather.