Post by: IBA International in Monthly Roundup
With triple-hit placements, continuing AI hype, and race winnings under our belts, let’s put an end to the silly season in journalism and PR! July is a well anticipated and talked about month in the IBA office, not because it’s…
Post by: IBA International in Strategy
TV advertising sometimes makes consumers roll their eyes in frustration, but as B2B spend on TV advertising has doubled since 2018, more businesses clearly feel it is worth investing in, leading to a changing of the guard in commercial breaks.…
Post by: IBA International in Strategy
In the midst of regular algorithm updates, the SEO Color Wheel Theory has emerged to help navigate a coherent strategy.
Post by: IBA International in Strategy
In February, IBA weighed in on the topic de jour (or year!) of the rise of ChatGPT. Putting aside the hype and hysteria around what generative AI can and can’t do, we looked at the possibility of ChatGPT and similar…